Workshop
Scaling Readiness Lab
Once you have achieved your product-market fit and are preparing for future growth, you want to make sure that your organization is ready for it. Assess your organization’s scaling readiness with the Scaling Readiness Check and develop your action plan in the Scaling Strategy in this workshop. Gain expertise in the individual scaling dimensions and which issues you should have resolved in order to be well prepared.
Who is this course for
01.
Startup Founders
You have achieved product-market fit with your product. In order to master the upcoming scaling phase well, you want to prepare your organization well. You want to create an action plan in all scaling dimensions and know which topics are important.
Thank you, Konsultori, Michael Kubiena and Petra Wolkenstein for a very insightful and engaging Scaling Readiness Lab session. The framework and tools you shared were very relevant for any startup that is on a scaling journey.
Gaurav Gandhi
Xcelore
What you will learn
- Self-assessment of my startup's scaling readiness across several categories
- Major challenges on the road to scalup
- Value proposition & product-market fit
- Value delivery & Sales/Marketing
- Operations
- Organization design, people & culture
- Financial, legal & governance considerations
- Outlining my startup's roadmap towards scaling
Your trainers for this course
Petra Wolkenstein
Business development is Petra Wolkenstein’s passion. She guides startups and innovative SMEs in growth issues, be it in international market entry, lead generation, new business fields, the development of cooperations, the acquisition of investors or in the accompaniment of company acquisitions and sales.
Michael Kubiena
Michael has over 20 years of international experience as a head of HR departments, both in startups and large companies, especially in the ICT and services industries. He is therefore very familiar with topics such as strategic HR, compensation and performance management, talent management and HR systems.
How we support you
Other topics related to Growth
01.
B2B sales and pricing
Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive.
02.
Growth hacking tactics
Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.
03.
Revise strategy
Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan.
04.
Build cooperations
Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.
05.
Partnering and Market Entry models
Expansion and new market entry. Learn about international market entry models, how to calculate market potential both in your home market as well as abroad, what is TAM-SAM-SOM, how to select the right markets and which model to use for market entry.
06.
Online marketing
Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.
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