How we can help with

Finding investors

We provide guidance on identifying the right investors for your business and how to approach them effectively. We assess the readiness of your business for investment and advise on the documents you should prepare in advance. Our expertise extends to negotiation tactics, guiding you through the typical aspects of a negotiation and what to avoid. Konsultori assists in determining the valuation of your company and helps you demonstrate its value to potential investors. 

Your challenges are taken care of

Which investors are right for my company?

How do I approach investors properly?

Is my business “ready” for investors?

Which documents should I prepare in advance?

What is typical for a negotiation and what is not?

What is the value of my company and how can I defend it?

Areas in which we work with you

Ergebnisse Investorensuche konsultori

Key elements of work

  • We challenge your financial plan
  • We develop benchmarks together to validate your assumptions
  • We prepare your documents with key performance indicators (KPIs)
  • We evaluate your company from an objective perspective
  • We provide advice on the optimal definition of the process
  • We prepare your documents with you
  • We support you with the long list of investors you will approach
  • If required, we take over the project management of the process
  • We accompany you throughout the entire investor process up to completion
  • We compile your due diligence documents with you
  • We assist with tactics during the negotiations and prepare you for the next talks.

Results you will get

Financial plans

Financial plan and investment teaser

Project management

Business valuation and project management

List of investors

List of investors and negotiation support

Legal

Coordination of legal consultants and auditor

Project-lead by a senior partner

Petra Wolkenstein © Konsultori

Petra Wokenstein

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

Expertise we bring

Business valuation

We specialise in business valuations for early-stage startups. At this stage, the future growth of your business is still highly uncertain, meaning special methods for valuation must be applied. Late-stage businesses use the DCF method as standard, combined with a multiples approach. Sometimes, an asset valuation is also necessary.

Financial planning

In the service industries and technology sector especially (platform model, SaaS model, corporate sales), we have several years of experience and provide templates for financial planning which are challenged using benchmarks.

Equity story

Investors need a few solid arguments to explain why your business generates added value and why your business valuation is forecast to increase exponentially in the future. That is summarised in an equity story and together with your investment teaser, it is the backbone of your investment story.

Investment strategy & process

We support business sales and funding rounds with strategic or financial investors. Depending on your industry, different processes need to be defined in order to be able to manage and complete the process within the scheduled timeframe.

M&A negotiations & project management

With 20’ years M&A experience in the corporate and startup scene, project management and keeping tight deadlines in mind is second nature to us. Assisting our clients with briefing and debriefing on future procedures during the negotiation process is also nothing new to us.

Approaching investors & business matchmaking​

A good network can definitely be beneficial. But these days you can reach out to investors and strategic partners with a short, well-crafted ‘cold’ pitch. We don’t believe that you need to approach business matchmakers for the sake of your network.

Petra Wolkenstein you are one of the best coaches I have ever seen!

Gloria Katharina Wagner
Gloria Katharina Wagner

I learned a lot about negotiations and about me! Thank you, Petra Wolkenstein.

Berit Barbosa
Berit Barbosa

Very competent in providing tools and strategies. I always feel a genuine passion for the mission to empower startups. Thank you!

Awa Kamara
Awa Kamara

Konsultori and Petra Wolkenstein are extremely professional. Her experience really helped us to get through the first funding round. We were thrilled that the documents and arguments which we produced in the preparations stage were so well received in our search for investors and during negotiations. I appreciated such a straightforward, hassle-free and honest partner who never forgot our goals and timeline. Without Konsultori, we’d never have managed to achieve everything within such a short space of time.

Thomas Perdolt
Thomas Perdolt
go2market

Our participants enjoyed her session on Negotiation In Action which imparted them with the confidence to get what they want. Petra shared her most important negotiation techniques, practical exercises as well as a confidence-building framework that the leaders can put into practice right away!

 

Elisabeth van Holthe tot Echten
Elisabeth van Holthe tot Echten

Petra Wolkenstein your lecture on negotiation was so insightful and engaging, thank you! You are a great storyteller!

Dina Mehulić
Dina Mehulić

Thank you a lot for the session this week! Some of the feedback from the founders (NPS 100!): The practical approach. Petra was super useful and clear and knowledgeable. The practical exercise super useful points for the negotiations. The combination of theory and practice. Even though we only learned about term sheets the negotiation practice was very useful and, in fact, helped us understand terms sheets better. The exercise was really interesting and a good insight into negotiation practice. It has been really great the best exercise I’ve done in the startup world!

Culttech logo
Irina Yashina

I really enjoyed the workshop with you and many of my TU Wien Innovation Incubation Center pals the other day! Honestly one of the best workshops I have ever attended and probably with much more interaction from all sides compared to some offline workshops.

Dajana Doskoc
Dajana Doskoc

Hey Petra! Really enjoyed your session. Valuable content and learnings.

Priit Pedastsaar
Priit Pedastsaar

Awesome 1 on 1 business session.

Marko Kaseleht
Marko Kaseleht

Thank you Petra! I want to share the comments received from the founders on the feedback form: “Amazing lesson should be a must for any founder, and life in general.It was really useful from a practical standpoint, clearly and helpfully delivered and felt like a safe space to learn, make mistakes, grow better. This is really great, would love to have more practice on this topic, and so I am going to make sure I use any materials available to work on it more.Great session. ! I don’t like role plays so was dreading it, but that was very useful. Thank you! The practice part was very cool a bit more of „hardcore“ examples and tactics, seemed too nice! Interesting topic I was expecting to get to go more in depth of special techniques of negotiation, maybe doing the simulation after the explanation of techniques so that you can apply. Liked all of it! The interactive element was strong and really enjoyable.”

Irina Yashina
Irina Yashina

The #LeadF programme provided the space and guidance for introspection, allowing me to reflect on my journey thus far and lay the groundwork for a more rewarding and enduring entrepreneurial adventure. I’m immensely grateful for all sessions held by Rebecca Williams, Annabelle Bockwoldt, Emma Stamiri, Amelia Suda-Gosch, Nina Mueller, Rupal Patel, Paulo André, Petra Wolkenstein, Preethi Sundaram. Your stories have enabled me to gain a deeper understanding of myself and chart a path for continued growth.

 

Afroditi Konidari
Afroditi Konidari

I run the Vienna Business Agency’s “Founders Lab” programme, during which I provide intensive support to early-stage start-ups over three months. Workshops and coaching sessions with Konsultori are a central part of the programme. The founders, regardless of their industry, benefit enormously from Petra’s, Franziska’s and Joachim’s input on the topics of business modelling, finance, negotiations and investments. Konsultori’s wealth of experience, expertise and approachability is a great asset to the startup ecosystem in Vienna.

 

Marlene Welzl
Marlene Welzl

Our collaboration with Petra has been a privilege, and without hesitation, we attest to her skills as a mentor and industry expert. Given Grayn’s position as an innovative technology company, with a focus on both environmental and social impact data, Petra’s guidance has played a pivotal role in navigating the intricacies of our expansion into the DACH region, specifically Austria. By leveraging our carefully crafted sales and market expansion strategy, Grayn achieved a heightened level of efficiency and success in penetrating the Austrian market. Petra’s expertise played a vital role in this accomplishment, allowing us to navigate the complexities of the local business landscape with confidence and precision. As a result, we were able to establish a strong foothold and make significant progress in our mission to promote sustainable accounting practices in Austria.

Marilena Frye
Marilena Frye

I had the privilege to widen my skills through the Female Founders program #LeadF and learn from top-class speakers such as Petra Wolkenstein, Rebecca Williams and Preethi Sundaram just to name a few! Thank you!

 

Nina Vielen-Kallio
Nina Vielen-Kallio

Petra Wolkenstein’s coaching for LENA is brilliant. She works in a structured way but is always open to out-of-the-box thinking. She takes an analytical approach and inspires us with her input and ideas. Her great sense of humour makes every session feel more like fun than work.

Werner Leinwather, Monika Leinwather, Bernhard Miller
Monika Leinwather, Werner Leinwather, Bernhard Miller

I just re-watched your videos. They are fantastic! Thank you for such a structured attitude. The “templates-based” training is excellent! Also, lots of great insights into how an investor thinks during the Q&A sessions.

Victoria Gerukh
Victoria Gerukh

Hi, once again Petra! Thank you for such an energetic session. It is absolutely excellent and highly valuable.

Ievgen Iosifov
Ievgen Iosifov

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel

Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. Petra also provided us contacts and venture opportunities for our mission. We totally appreciated Petras’s very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learned a lot! Thank you, Petra.

Alexander Svejkovsky © Alexander Svejkovsky
Mag. Alexander Svejkovsky

Petra’s highly structured and positive approach proved to be golden for Goldkehlchen. Her multiple challenges and understanding of our business challenges made her an indispensable sparring partner in the consulting process. She joined us as a coach and remains with us as part of our extended team.

Dr. Adam Ernst © Dr. Adam Ernst
Dr. Adam Ernst

I was able to enjoy another great workshop at i2c last week. Petra Wolkenstein shared her knowledge on B2B negotiations with us. My personal highlight was a role-play we did. We formed teams of two-each person representing one of two parties- with the task to negotiate a deal. The scenario was about a scientist and a corporate that had to agree upon IP-rights so that they could bring a new product to the market. If successful, the deal would yield increased revenues to both, but they had different expectations towards the success chance of the project.

Benjamin Mörzinger © Benjamin Mörzinger
Benjamin Mörzinger (CEO)

Unfortunately, our Founder Lab – Creative Industries at the Vienna Business Agency has now officially come to an end. But this valuable experience of building my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great collaborations, projects, commissions and synergies have been created. Thank you dear team for your touching farewell words to me. I am still very touched…

Lena Marie Glaser © VilmaPflaum
Lena Marie Glaser

TRAXIT graduates from SWG OPA! With great honour and pleasure, we received our Graduation Diploma from Startup Wise Guys Online Pre Accelerator.
Big thanks to all SWG Team, and in particular Cristobal Alonso, Andrea Orlando, Asta Vasiliauskaite, Marta Madara Dundure, Karina Lapina, Andra Bagdonaitė and all supporting and external Mentors for the highly valuable insights on Pitching, Company Values and Purpose, Sales and Financials. In particular Paola Gariglio, Juan Carlos Martinez Barrio, Petra Wolkenstein and Patrick Collins, among others. We loved being there and being pushed to the limits! It was a rich and productive program.

Pietro Lanzarini © Pietro Lanzarini
Pietro Lanzarini Ceo & CoFounder, Traxit

Petra’s support with the sale of the company gave me the expertise and experience that I lacked in this area. I am delighted that we were able to bring the project to such a positive conclusion. The industry is not easy.

Sonja Hager © Sonja Hager
Sonja Hager (Ex-Eigentümerin)

The sale of the company together with Konsultori went extremely well. The consultant’s experience helped with such a complex issue. The sales concept and the negotiation support were decisive.

Karin Haffert © Karin Haffert
Karin Haffert (Ex-Eigentümerin)

Petra’s “let’s do it” attitude is a perfect match to the dynamics of a startup team. Her work leads to impressive results.

Dr. Bernhard Schandl © Dr. Bernhard Schandl
Bernhard Schandl (CTO)

Petra led a strategy revision process in a dynamic, expanding medium-sized company across several divisions under time pressure. She has the ability to get the most diverse division heads on board, even with difficult topics. The result was a perfect fit.

Bernhard Thalhammer © Bernhard Thalhammer
Bernhard Thalhammer (former M&A Manager)

A big “thank you” for your workshop “Debunking the investor process” in our Accelerator Programme at Gateway. It was an absolute highlight for me this year. Especially the concept of “rich or king” will be with me from now on.

Dieter Welfonder © Dieter Welfonder
Dieter Welfonder

Vienna, where there are many opportunities and contacts, helps us time and again. Petra Wolkenstein, who does M&A consulting, helped us with the financing round.

Richard Malovich
Richard Malovic

Thank you for the really excellent support and advice.

Philipp Loidolt-Shen
Philipp Loidolt-Shen

It was great having you here Petra, thank you for all the support for the founders!

Andra Bagdonaite © Andra Bagdonaite
Andra Bagdonaitė

 

Thanks for your great support!!

 

 

Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Today the very first workshop of our #growthlab went online! Great experience thanks to the guidance of Petra Wolkenstein, and the participation of our freshly selected batch members. It`s great to see people joining from the comfort of their homes, bringing in different perspectives and experiences and being involved in open discussions about their businesses.

Dudu Gencel © Dudu Gencel
Dudu Gencel

Nice session, Petra!! Thanks for sharing your wisdom and experience.

Sarah Iranpour © Sarah Iranpour
Sarah Iranpour

Thanks, Petra Wolkenstein for being part of an amazing coaching team.

Cristobal Alonso © Startup Wise Guys
Cristobal Alonso

We just successfully wrapped up Batch 9 Riga program, and on behalf of whole SWG team I wanted to say BIG THANKS for your participation in the program and offering the teams your experience and time!

Kristine Kornilova © Kristine Kornilova
Kristine Kornilova

Thank you very much for your time and valuable insights.

Nikiara Purmambietova © Nikiara Purmambietova
Nikiara Purmambietova

Thank you, Petra, for your great insights on the investor readiness topic!

Alona Belinska © Alona Belinska
Alona Belinska

We really appreciate the great help and tips we received during Investor Dynamics training, and the valuable feedback and hands-on approach, which gave us a clear picture, what activities are most important for us and how to execute them.

Oliver Sogel © Oliver Sogel
Oliver Sögel

Dear Petra! It was a pleasure for me to learn from your experience today, it was a great 2nd level negotiations workshop, I’m looking forward to applying the learned knowledge in my future meetings and negotiations.

Diana Vysoka © Diana Vysoka
Diana Vysoka

Petra Wolkenstein provided us with very professional and helpful support in various phases. Starting with company coaching in the area of internationalisation through to support in the search for investors. Especially in this phase, the cooperation worked very well and Petra was able to find us high-quality and suitable investors. The network of investors extends far beyond the borders of Austria and has a very good breadth and depth. Thank you very much for your excellent, proactive support!

Translated with www.DeepL.com/Translator (free version)

Valentin Jilch © Valentin Jilch
Valentin Jilch

Thank you konsultori team! It was our pleasure to be present in the vibrant Startup ecosystem that Vienna is becoming and to be part of the Wirtschaftsagentur Wien Vienna Startup program. One of the biggest advantages though was to learn from you and to work with you on our future plans.

Luka Mohoric © Luka Mohoric
Luka Mohoric

Our Ag-Tech Startup Accelerator always aims at having motivating speakers and workshops in order to develop the founders‘ skillsets further. Petra Wolkenstein held an incredibly informative and exciting negotiations workshop where everyone had a lot fun while taking away numerous learnings. I can highly recommend her negotiations workshop to everyone who needs to improve in this field.

Alexander Kunst © Alexander Kunst
Alexander Kunst

Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!

Sigvards Krongorns © Sigvards Krongorns
Sigvards Krongorns

In Petra Wolkenstein, we have found someone who will provide us with consistent and targeted support in focusing our services and, building on this, will help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding expertise are a decisive factor in the expansion of our customer base. I can only warmly recommend Mrs Wolkenstein. What she develops and drives forward in the start-up scene also has great applications for us as an SME. The positive development of our company over the last 5 years of working with Mrs Wolkenstein is the best proof of this.

Lorenz Consult ZT GmbH copyright Lorenz Consult
DI Christian Lorenz

Petra is definitely one of the very best M&A experts that I met.

Nikola Ljusev © Nikola Ljusev
Nikola Ljusev (former CEO)
Vip Operator
1 m EUR
Investor capital, plublic funding and company exits secured
1 +
Company valuations done
1 +
M&A projects closed

Our process for a project with you

01.

Initial consultation & project outline

We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.

02.

Challenging all documents

We give feedback on everything you already have and provide you with frameworks, templates, and inputs to the list of things to prepare for an investor process. From Financial Plan to  Strategy documentation, pitch-deck, etc. We provide benchmarks, look at inconsistencies, assess your business from an objective perspectives, advise on KPIs.

03.

Business valuation

We use different methods suitable for your situation to come up with your company valuation, a presentation of it including all the details and benchmarks and argumentation to defend your valuation in talks.

04.

Investment teaser and process

We support you in preparing your documentation including a revision of your pitch deck including all elements, being consistent, benchmarked, defendable, state of the art, readable.

05.

Long list of investors and pitch

We extend your existing list of potential investors by working on a clear investor profiling and ranking and providing more sources to build your list of investors. We jointly cut it down to a short list and prioritise outreach.

06.

Project management and negotiation support

We assume project management and coordination responsibilities during the whole process, give feedback, keep time management, brief and debrief for negotiations.

How we support you

Advisory

Individual projects tailored to your situation but based on our proven framework and approach. You work with your Konsultori expert or team.

Digital Academy

Self-learning courses for entrepreneurs who want to drive their growth effectively and quickly.

Case studies

Other expertise in M&A

01.

Selling your company

We support you with strategic guidance in the preparation and selling of your company including valuation, potential buyer identification, deal structuring, due diligence, and executing the exit strategy.

02.

Business valuation

We develop, document, and provide the argumentation of a well-analyzed and benchmarked business valuation for your company.

03.

Financial plan

We support you and establish your financial plan or a revision of it. You will be able to communicate with financing partners and steer your company with a well-thought-through financial plan based on a proven tool.

04.

Harvard business negotiation

We work with you on your current negotiation challenge with tactics, preparation, guidance, briefing, and debriefing, as well as process and analysis to improve your negotiation results.

05.

Startup M&A as a Service for Strategic Buyers

If your market is consolidating and you’re looking to strategically acquire smaller businesses, we guide you in identifying potential targets, conducting due diligence, negotiating deals, and ensuring effective integration. 

06.

Vienna stock exchange direct market

We assist you in getting your first listing on the Direct Market planned and executed.

Frequently asked questions

Convertible notes are a loan that can be transferred into shares at a later stage or need to be paid back. They are used as a bridge financing instrument between financing rounds or at the very early stages of a startup when there is still no full financing round. There are some mechanics included that define the future valuation and conditions at which the loan is converted into shares

You need to be able to survive for about 18 months once the money is on the table. Increasingly, startups are in “continuous raising mode”, but you might want to account for 18 months cash.

If you put in a higher amount than needed for the next 18 months, then you would give off more shares than needed. Moreover, if you do not get enough investors on board, then the financing round is not going to take place. It would be better to raise a realistic amount and if you could create more demand than money needed (potential oversigning) you can still decide to take in a higher round and scale faster, if you feel like being able to pull it of.

Depending on where you are located, there are different legal set-ups. Anything similar to a limited company is a minimum. Having a sole proprietorship, for example, is not an investment vehicle that would work. In some cases, investors would want to have an investment vehicle in their region, if they are not located in your region.

Statistically, anything between 10 and 25 % per financing round is within “normal” boundaries but there are always exceptions possible.

When you are well prepared on your documentation, you are investor ready and have at least 4 months runway still available, you would be ready.

The investor will have his/her own opinion on a potential valuation of your startup. To know whether this can be within a reasonable range, you need to build your own opinion and calculate a reasonable valuation range for your startup based on your financial plan, at least two different valuation methods and comparable benchmarks. Even in the case of accelerators who say that they would invest e.g. a standard amount for a standard share, this can be negotiated if your argumentation is right.

If you do not need more money, you would not raise more money because you would need, as a consequence, to give off more shares than necessary. However, if competition is using loads of money to pump into marketing and sales or to make a huge jump in tech, there is pressure coming from the side and you might be tempted to raise more. Still, your financial plan needs to reflect where the increased amount of money is used and you need to be sure to be able to deliver this.

If the valuation increases more than you give off shares and dilute, then it is positive for you to go into the next round. You would create more value with the additional capital you got into your company. You use the capital injeted for more value creation. So if all goes well, this is not bad for you. Think about it as owning a smaller part of a cake that is a lot larger. In absolute terms (if all goes well and that is the bet), you are better off in absolute terms even if you give off shares.

A vesting scheme between co-founders is a regime to build up respective shares per co-founder over time if performance is good and all get along well. Standard terms would involve a cliff (a period of time where a co-founder does not get any shares at all) and afterwards a regulation how many shares a co-founder would get per month.