Online marketing

Do you want to boost your sales? Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.

Who is this course for


Startup Founders

You have already achieved initial sales for your product. Your plan is to strongly increase customer numbers and raise sales volumes. You would like to grow through online marketing and create brand awareness at reasonable cost.


Innovative SMEs​

You have already achieved initial sales for your product. Your plan is to strongly increase customer numbers and raise sales volumes. You would like to grow through online marketing and create brand awareness at reasonable cost.


Accelerators & Universities

You are running an entrepreneurship trainings program and need to train your startup participants on online marketing for growth to support their sales efforts.

What you will learn

How to market your business

  • To sharpen your positioning and stand out from the competition​
  • To identify your ideal customers​
  • Which online acquisition channels exist for your area​
  • How to prioritise acquisition channels and activities​
  • How to reactivate existing customers​
  • When to open additional new online channels​
  • Illustrative examples and success stories for each customer acquisition channel

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Leonard Weitze © Leonard Weitze
Leonard Weitze

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel


Thanks for your great support!!



Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!

Sigvards Krongorns © Sigvards Krongorns
Sigvards Krongorns
Startup Wise Guys

Your trainer for this course

Petra Wolkenstein

Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

How we support you


Accelerate your startups with dynamic live courses led by Konsultori trainers.

Other topics related to Growth


B2B sales and pricing

Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive. 


Growth hacking tactics

Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.


Revise strategy

Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan. 


Build cooperations

Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.


Shape your business model

Learn to use the fundamental concept of the Business Model Canvas (BMC) in all its elements. Run variations of your product and BMC to increase success, define key partners, understand your cost structure, and how to work with your customers.


Partnering and Market Entry models

Expansion and new market entry. Learn about international market entry models, how to calculate market potential both in your home market as well as abroad, what is TAM-SAM-SOM, how to select the right markets and which model to use for market entry.

Insights from our Workshops