How we can help with

Selling your company

You might want to consider selling your company. Independent of the reason why you are selling your company, we provide you with strategic guidance and support in the preparation and throughout the process. Our advisory will cover key aspects such as valuation, identifying potential buyers or partners, structuring the sale, legal and financial considerations, due diligence preparation, and developing a comprehensive exit strategy.

Your challenges are taken care of

You are considering selling your business to a strategic buyer.

You would like to sell your company in order to reorient yourself.

You want to sell your company for economic reasons.

Do you want to transfer your business to a family member or someone in your company?

You would like to spin off part of your company and sell it to a strategic partner.

You want to prepare your company sale in the long term.

Areas in which we work with you

Selling your company © Konsultori

Key elements of work

  • Strategic reorientation after handover 
  • Profiling and approach to potential partners or buyers
  • Comprehensive financial plan 
  • Thorough business valuation 
  •  Negotiation guidance
  • Templates for financial and action plans

Results you will get

Financial plans

Action and financial plans

Innovative straggles 2

Process definition with milestones


Sales documentation and Due diligence preparation


Business valuation and negotiation support

Project-lead by a senior partner​

Petra Wolkenstein © Konsultori

Petra Wokenstein

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

Expertise we bring

EU-certified international transfer consultant​

In 2017 Konsultori became a certified international, cross-border transfer consultant under the EU project DANAE “Advisors in a Novel SME Transfer”

20 years of M&A experience​

We have been active in the M&A sector for over 20 years (acquisition and sale of businesses and business shares).

Financial planning

In the creative industries and technology sector especially (platform model, SaaS model, corporate sales), we have several years of experience and provide templates for financial planning which are challenged using benchmarks.

Business valuation

With 20’ years M&A experience in the corporate and startup scene, project management and keeping tight deadlines in mind is second nature to us. Assisting our clients with briefing and debriefing on future procedures during the negotiation process is also nothing new to us.

Sonja Hager © Sonja Hager

Petra helped me to sell my business and provided me with the much-needed expertise and experience that I lack when it comes to sales. I’m so glad that we were able to generate a positive outcome. It’s not easy in this industry…

Sonja Hager

1 m EUR
Investor capital, plublic funding and company exits secured
1 +
Company valuations done
1 +
M&A projects closed

Our process for a project with you


Initial consultation & project outline

We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.


Transfer and sales options

Based on the structure of your company and the ownership situation, we will define your options for a sale of your company.


Maximise business valuation

We will work on activities you should undertake to maximize the potential business valuation over time before being sales-ready. We help you through the process.


Buyer profiling and financial plan

We will have a strategy session to define potential buyers with one or more profiles and ways to identify them. In parallel, we will challenge and/or prepare your financial plan reflecting your strategy and benchmarks.


Coordination Auditor, Lawyer

The overall process needs legal and tax advise apart from the business advise. We support in coordinating all experts.


Due Diligence preparation

In the preparation of a data room for the sales process, we provide project management and support in providing a complete data room with all necessary documents.


Outreach and process management

We advise on structuring the outreach and the process. Sometimes we manage the process on the customer’s behalf.


Negotiation support

During the mergers & acquisition process we support on negotiation and conversations with the different parties.

How we support you


Start with a free initial consultation. Fill out our questionnaire and make an appointment.

Case studies

Other expertise in M&A


Find investors

We provide guidance on investor identification, effective approaches, business readiness assessment, document preparation, negotiation tactics, company valuation, and demonstrating value to investors.


Business valuation

This session covers financial planning and analysis to support informed decision-making and goal achievement. It includes assessing liquidity, forecasting future development, creating comprehensive financial plans for external financing, attracting investors, calculating financial requirements for growth, and preparing financial plans for company assessments or sales.


Financial plan

We assess liquidity, forecast future development, and provide insights into budget availability. We also assist in creating comprehensive financial plans for external financing, attracting investors, calculating financial requirements for growth, and preparing financial plans for business assessments or company sales.


Harvard business negotiation

The session will cover strategies for effective negotiation, understanding the interests and motivations of the parties involved, conducting thorough preparation, developing compelling proposals, and employing effective communication and negotiation tactics.


Startup M&A as a Service for Strategic Buyers

If your market is consolidating and you’re looking to strategically acquire smaller businesses, we guide you in identifying potential targets, conducting due diligence, negotiating deals, and ensuring effective integration. 


Vienna stock exchange direct market

We assist in identifying and evaluating funding options, tailored to your needs. We conduct comprehensive assessments of financials, market position, and growth potential to attract investors or secure funding. We provide guidance on pitch decks, refining business plans, and developing a strategic approach to engage with potential investors or funding sources.

Frequently asked questions

How long it takes to sell a business depends on a number of factors, such as the size and complexity of the business, current market conditions and the buyer’s due diligence process. Konsultori will work with you to establish a timetable and manage the process to ensure it is completed as efficiently as possible. Depending on the complexity, we require a lead time of 6 to 9 months to complete a purchase agreement, and for complex projects, it can take significantly longer.

The process usually involves an initial meeting with us to discuss the specifics of your business and your goals for the sale. We then conduct a thorough analysis of your business, including a valuation and market analysis. We then develop a sales strategy and start marketing your business to potential buyers. We also support you in the negotiations and closing of the sale.

The cost of working with an advisor can vary depending on the advisor and the services offered. Some advisors charge a flat fee, while others charge a percentage of the sale price. It is important to discuss the costs and any additional expenses in detail before you start the process.

We use a digital data room where you upload all documents relevant to the sale. The data room solution is well-secured and is available for you on a certified server in a data centre. Documents can be efficiently shared with prospective buyers and the handling of further questions and answers, as well as the allocation to persons who can answer, we administer in the data room solution. In this way, we work together efficiently to minimize the burden on your day-to-day business.

A selling price, also called a transaction volume, describes all payments and compensation paid to the seller by the buyer. Depending on the specification of the transaction volume, you get flexibility in how the selling price is arrived at. These can be elements such as the purchase price for the company, a consultancy contract or bonus for the selling owner, as well as a success component depending on the performance of the company in the future (earn-out clause).

For the legal and financial issues in the sale of the business, we work with your lawyer and accountant to ensure that all the necessary documents and paperwork are in order. As Konsultori, we are responsible for communicating and addressing potential buyers, negotiating and project managing through to the sale.

We support you in assessing whether your business has a chance of being sold. We do this through a thorough analysis and business valuation. We also analyse the 3 most recent financial statements, the business operations and check the general condition of the company. A business is considered ready for sale if it is profitable, has a good reputation and has a solid management team. The more profitable your business is, the higher its selling price. If your business has been through a crisis, you may want to wait a little while until the increase is visible in the figures again.

Selling 100% of your business does not necessarily have to be the right step. If you only want to sell a part at the beginning, then this is also possible.