Partnering and Market Entry Workshop

Workshop

What is the optimal way to sell internationally? Once you have achieved the first sales in your home country, your next step is to expand. How to sell abroad: Calculate your global market potential, compare and rank target countries, and learn how to sell internationally.

TU Wien i2c

What you will learn

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Live Workshop Content

  • About international market entry 
  • How to calculate your market potential both in your home market as well as abroad 
  • Meaning of TAM-SAM-SOM 
  • Which markets to enter first: how to sell internationally 
  • Several partnership models for international sales and its advantages and drawbacks 
  • How to create your own go-to-market-plan 
  • How to define your own internationalisation strategy 

Your trainer for this course

Petra Wolkenstein, Strategy & Growth Expert for Startups & Scaleups

Petra is a strategy and growth specialist with deep expertise in M&A, business development, and scaling ventures. Her hands-on experience spans the entire startup ecosystem, working with accelerators, startups, and investors, and includes successfully leading funding rounds for scale-ups. Startups and accelerator program managers highly praise her interactive workshops. Together with her team, Petra develops blended learning programs that make proven strategic frameworks accessible to more startups through digitized content.

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