COURSE

Partnering and Market entry models

What is the optimal way to sell internationally? Once you have achieved the first sales in your home country, your next step is to expand. How to sell abroad: Calculate your global market potential, compare and rank target countries, and learn how to sell internationally.

Who is this course for

01.

Startup Founders

You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.

02.

Innovative SMEs​

You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.

03.

Accelerators & Universities

You are running an entrepreneurship trainings program and need to train your startup participants on entering new markets.

What you will learn

How to expand internationally and sell abroad

As a participant of the 2017 Vienna Startup Package, I had the pleasure to work with Petra. Not only during the negotiation and growth hacking workshops I could gain extensive knowledge suitable for my startup Cardiomo in my growth phase, but also got valuable expertise (Finance, Cooperations, Investors) and contacts on building my business in Europe. You made a difference, thank you!

Ksenia Belkina portrait
Ksenia Belkina (CEO)

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Leonard Weitze © Leonard Weitze
Leonard Weitze

Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. Petra also provided us contacts and venture opportunities for our mission. We totally appreciated Petras’s very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learned a lot! Thank you, Petra.

Alexander Svejkovsky © Alexander Svejkovsky
Mag. Alexander Svejkovsky

Petra Wolkenstein is THE expert when it comes to growth hacking strategies.

Andreas S. Rath © Andreas S. Rath
DI DI Dr. Andreas S. Rath

Petra Wolkenstein from Konsultori on #crowdbuilding in #crowdfunding, #tribes and #growthhacking. An ingenious workshop as part of the Accelerator Crowdfunders’ Hub from Wissenstransfer Ost!

Cloed Baumgartner © Cloed Baumgartner
Cloed Baumgartner

I was able to enjoy another great workshop at i2c last week. Petra Wolkenstein shared her knowledge on B2B negotiations with us. My personal highlight was a role-play we did. We formed teams of two-each person representing one of two parties- with the task to negotiate a deal. The scenario was about a scientist and a corporate that had to agree upon IP-rights so that they could bring a new product to the market. If successful, the deal would yield increased revenues to both, but they had different expectations towards the success chance of the project.

Benjamin Mörzinger © Benjamin Mörzinger
Benjamin Mörzinger (CEO)

Our incubatees raised their negotiation skills for B2B Sales & Partnering to the next level with the help of our negotiations expert Petra Wolkenstein. From understanding the theory and processes of negotiations to strategic moves and systematic preparations and overcoming difficult moments, our tech founders learned how to get more out of their negotiations.

Alexandra Negoescu © Alexandra Negoescu
Alexandra Negoescu

Thanks for having us! Petra, kudos again, I loved the structure, your input and the speed of it.

Tanja Sternbauer © Tanja Sternbauer
Tanja Sternbauer

Unfortunately, our Founder Lab – Creative Industries at the Vienna Business Agency has now officially come to an end. But this valuable experience of building my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great collaborations, projects, commissions and synergies have been created. Thank you dear team for your touching farewell words to me. I am still very touched…

Lena Marie Glaser © VilmaPflaum
Lena Marie Glaser

TRAXIT graduates from SWG OPA! With great honour and pleasure, we received our Graduation Diploma from Startup Wise Guys Online Pre Accelerator.
Big thanks to all SWG Team, and in particular Cristobal Alonso, Andrea Orlando, Asta Vasiliauskaite, Marta Madara Dundure, Karina Lapina, Andra Bagdonaitė and all supporting and external Mentors for the highly valuable insights on Pitching, Company Values and Purpose, Sales and Financials. In particular Paola Gariglio, Juan Carlos Martinez Barrio, Petra Wolkenstein and Patrick Collins, among others. We loved being there and being pushed to the limits! It was a rich and productive program.

Pietro Lanzarini © Pietro Lanzarini
Pietro Lanzarini Ceo & CoFounder, Traxit

Wirtschaftsagentur Wien offers a Growth Hacking workshop with the fantastic Petra Wolkenstein??

Thomas Schranz © Thomas Schranz
Thomas Schranz

Thank you very much for the great morning! I felt very comfortable and go into the day full of impressions and well briefed for the next meeting! You can be sure that the following briefing talks will be different for everyone present. That is thanks to you.

Silvia Wahrstätter
Silvia Wahrstätter (CEO)

Growing with (network) co-operations. A practical workshop. With pragmatic tools, each participant works out their personal next steps!!! It couldn’t be more efficient and to the point! Respect and high praise for Petra Wolkenstein!

Lucia Schramm © Lucia Schramm
Lucia Schramm

Petra Wolkenstein demonstrates a high level of expertise and professionalism from the very first second. The workshop remained exciting right to the end and gave me lots of refreshing ideas. I look forward to further dates!

Anna Derndorfer © Anna Derndorfer
Mag. Anna Derndorfer BA BA

The workshop “Briefing: more than a short conversation” was perfect. Petra Wolkenstein presented exactly the right mix of well-founded infotainment and training in applicable expertise. Even months later, I still remember the content and it makes it easier for me and my clients to work together on a daily basis.

Sonja Franzke © Sonja Franzke
Sonja Franzke

I enjoyed the workshop on customer acquisition measures for civil engineers so much that we are now going to get the whole office on board to implement the measures. The practical examples are motivating and show how customer acquisition can be strengthened on several channels – and that acquisition is something that can be learnt! Highly recommended.

Martin Kircher © Martin Kircher
Arch. DI Martin Kircher

Thank you very much for the workshop. My colleague and I really enjoyed it! We also think that we really learnt a lot from your presentation. In order for the implementation to take effect, we need a reserved time window, which we now have.

Karin Putzlager © Karin Putzlager
Karin Putzlager

The workshop “Marketing and Acquisition for Creative Professionals” was a great success. Petra’s competent, goal-oriented way of giving feedback, analysing problems in start-ups precisely and quickly and providing practical examples as comparative values, combined with an interactive, “creative” workshop leadership made the event very exciting and definitely recommendable.

Madeleine Eppensteiner © Madeleine Eppensteiner
Madeleine Eppensteiner
Bon Productions

A big “thank you” for your workshop “Debunking the investor process” in our Accelerator Programme at Gateway. It was an absolute highlight for me this year. Especially the concept of “rich or king” will be with me from now on.

Dieter Welfonder © Dieter Welfonder
Dieter Welfonder

Petra used her wealth of B2B negotiating experience to help our lab companies find ways to grow and share the pie with Arsenal. Based on the relationships they’d developed with the business owners, and the quality of their offers, half the companies reached agreements to enter commercial pilots. That speaks volumes for Petra’s value.

Calum Cameron © Calum Cameron
Calum Cameron

I had the privilege to be assigned with Ms. Petra Wolkenstein for Expansion-Coaching during the Welcome program for startups organized by Vienna Business Agency. She provided me with invaluable insights on negotiation tactics and partnership building. Thanks to her inputs and council, I was able to bring my business culture to an upper level. She put an extra effort not only to share her understanding of the startup’s expansion path but also to create new opportunities for us, by connecting us with other relevant startups and corporations from the local scene.

Ognjen Ikovic © Ognjen Ikovic
Ognjen Ikovic (CTO)

It was great having you here Petra, thank you for all the support for the founders!

Andra Bagdonaite © Andra Bagdonaite
Andra Bagdonaitė

 

Thanks for your great support!!

 

 

Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Thank you, Petra for the great insights and helpful advices. Our Start-Ups gave great feedback and had a successful virtual conference!

 

Philip Morger © Philip Morger
Philip Morger

Nice session, Petra!! Thanks for sharing your wisdom and experience.

Sarah Iranpour © Sarah Iranpour
Sarah Iranpour

Thanks, Petra Wolkenstein for being part of an amazing coaching team.

Cristobal Alonso © Startup Wise Guys
Cristobal Alonso

We just successfully wrapped up Batch 9 Riga program, and on behalf of whole SWG team I wanted to say BIG THANKS for your participation in the program and offering the teams your experience and time!

Kristine Kornilova © Kristine Kornilova
Kristine Kornilova

Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advice. She has a clear and very fast mind, so it’s very easy to follow her suggestions. Thanks a lot, Petra, I can highly recommend her to everyone.

Aleksandr Bogachev © Aleksandr Bogachev
Aleksandr Bogachev

Thank you very much for your time and valuable insights.

Nikiara Purmambietova © Nikiara Purmambietova
Nikiara Purmambietova

Thank you, Petra, for your great insights on the investor readiness topic!

Alona Belinska © Alona Belinska
Alona Belinska

We really appreciate the great help and tips we received during Investor Dynamics training, and the valuable feedback and hands-on approach, which gave us a clear picture, what activities are most important for us and how to execute them.

Oliver Sogel © Oliver Sogel
Oliver Sögel

Dear Petra! It was a pleasure for me to learn from your experience today, it was a great 2nd level negotiations workshop, I’m looking forward to applying the learned knowledge in my future meetings and negotiations.

Diana Vysoka © Diana Vysoka
Diana Vysoka

Thank you konsultori team! It was our pleasure to be present in the vibrant Startup ecosystem that Vienna is becoming and to be part of the Wirtschaftsagentur Wien Vienna Startup program. One of the biggest advantages though was to learn from you and to work with you on our future plans.

Luka Mohoric © Luka Mohoric
Luka Mohoric

Our Ag-Tech Startup Accelerator always aims at having motivating speakers and workshops in order to develop the founders‘ skillsets further. Petra Wolkenstein held an incredibly informative and exciting negotiations workshop where everyone had a lot fun while taking away numerous learnings. I can highly recommend her negotiations workshop to everyone who needs to improve in this field.

Alexander Kunst © Alexander Kunst
Alexander Kunst

Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!

Sigvards Krongorns © Sigvards Krongorns
Sigvards Krongorns
Startup Wise Guys

Your trainer for this course

Petra Wolkenstein

Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

How we support you

Workshop

Accelerate your startups with dynamic live courses led by Konsultori trainers.

Digital Academy

Self-learning courses for entrepreneurs who want to drive their growth effectively and quickly.

Other topics related to Growth

01.

B2B sales and pricing

Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive. 

02.

Growth hacking tactics

Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.

03.

Revise strategy

Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan. 

04.

Build cooperations

Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.

05.

Online marketing

Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.

06.

Shape your business model

Learn to use the fundamental concept of the Business Model Canvas (BMC) in all its elements. Run variations of your product and BMC to increase success, define key partners, understand your cost structure, and how to work with your customers.

Insights from our Workshops