How we can help with

Corporate-startup collaboration

Are you looking for possibilities to tap into external innovation for your company? We support you in finding a suitable collaboration model with startups. Moreover, we can assist you in adding innovative products to your portfolio, identifying market trends, conducting startup research, and facilitating collaboration and integration.

Your challenges are taken care of

Do you need to drive innovation in your mid-sized company through external collaborations with startups?

Do you want to add innovative products to your portfolio?

Are you looking for ways to leverage your distribution network for startups?

Are you looking into making strategic investments in startups that complement your business?

Areas in which we work with you

Ergebnisse Corporate Startup Zusammenarbeit konsultori

Key elements of work

  • We use good practice case studies to demonstrate models for collaboration between startups and SMEs
  • We develop criteria and areas for competitive advantage to support your model selection
  • We elaborate an action plan and realistic targets to help prepare for decision-making
  • We are happy to assume project and stakeholder management
  • We support you in implementation and when redefining activities

Results you will get

Project management

Project & stakeholder management


Implementation support and potential for improvement

Decision making

Preparation for your decision making


Concept for collaboration model

Project-lead by a senior partner​

Petra Wolkenstein © Konsultori

Petra Wokenstein

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

Expertise we bring

Access to ecosystems and SME service providers​​

For years we have been training accelerators, local agencies, universities and research institutes throughout the DACH region and Eastern Europe. We have a strong network of technology scouts. We also work closely with banks and taxation solicitors for mid-sized companies.

Strategic models for collaboration

We have worked with local agencies, universities and select mid-sized companies on their models for collaboration. Our clients include businesses in the AgriTech, FoodTech and SaaS B2B sector.

Not too long ago, in a very focused coaching session with Petra Wolkenstein Konsultori, we made plans to blaze new trails and look for innovative ways to take Wristbanditz to the glamorous, international places they belong (a.k.a. work on my weak point and substantially improve the sales process). The result is glamorous: an affiliate partnership collaboration with Cvent – the industry leader in event technology.

Stefanie Lischka
Stefanie Lischka

Very competent in providing tools and strategies. I always feel a genuine passion for the mission to empower startups. Thank you!

Awa Kamara
Awa Kamara

I appreciated the enthusiasm for our work and the context-related understanding that helped to look at our company from different angles.

Julia Scharinger
Julia Scharinger

I just wanted to thank you for your time yesterday, it was so insightful and valuable – our discussion has given me a lot to think about that I wouldn’t have considered. I will reach out if I have any further questions and of course, update you with how everything goes (fingers crossed!).

Emily Moon
Emily Moon

Above all, the collaboration is reliable. That’s exactly what you need at the beginning: reliable partners who are there for you regularly and provide constant support. It also feels trusting and not like “off-the-peg counselling”.


Matthias Steiner
Matthias Steiner

Awesome 1 on 1 business session.

Marko Kaseleht
Marko Kaseleht

I run the Vienna Business Agency’s “Founders Lab” programme, during which I provide intensive support to early-stage start-ups over three months. Workshops and coaching sessions with Konsultori are a central part of the programme. The founders, regardless of their industry, benefit enormously from Petra’s, Franziska’s and Joachim’s input on the topics of business modelling, finance, negotiations and investments. Konsultori’s wealth of experience, expertise and approachability is a great asset to the startup ecosystem in Vienna.


Marlene Welzl
Marlene Welzl

Our collaboration with Petra has been a privilege, and without hesitation, we attest to her skills as a mentor and industry expert. Given Grayn’s position as an innovative technology company, with a focus on both environmental and social impact data, Petra’s guidance has played a pivotal role in navigating the intricacies of our expansion into the DACH region, specifically Austria. By leveraging our carefully crafted sales and market expansion strategy, Grayn achieved a heightened level of efficiency and success in penetrating the Austrian market. Petra’s expertise played a vital role in this accomplishment, allowing us to navigate the complexities of the local business landscape with confidence and precision. As a result, we were able to establish a strong foothold and make significant progress in our mission to promote sustainable accounting practices in Austria.

Marilena Frye
Marilena Frye

Petra Wolkenstein’s coaching for LENA is brilliant. She works in a structured way but is always open to out-of-the-box thinking. She takes an analytical approach and inspires us with her input and ideas. Her great sense of humour makes every session feel more like fun than work.

Werner Leinwather, Monika Leinwather, Bernhard Miller
Monika Leinwather, Werner Leinwather, Bernhard Miller

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Leonard Weitze © Leonard Weitze
Leonard Weitze

Petra Wolkenstein is THE expert when it comes to growth hacking strategies.

Andreas S. Rath © Andreas S. Rath
DI DI Dr. Andreas S. Rath

Petra Wolkenstein from Konsultori on #crowdbuilding in #crowdfunding, #tribes and #growthhacking. An ingenious workshop as part of the Accelerator Crowdfunders’ Hub from Wissenstransfer Ost!

Cloed Baumgartner © Cloed Baumgartner
Cloed Baumgartner

Thank you for the great support during the product development process! In our meetings, you motivated me within a few minutes with your inspiring ideas and concepts. Thanks to your structured approach, you also quickly gained an overview of the overall situation and gave me a wonderful lift along the way. Thank you for your professional and valuable support!

Petra Ott © Petra Ott
Petra Ott

Our incubatees raised their negotiation skills for B2B Sales & Partnering to the next level with the help of our negotiations expert Petra Wolkenstein. From understanding the theory and processes of negotiations to strategic moves and systematic preparations and overcoming difficult moments, our tech founders learned how to get more out of their negotiations.

Alexandra Negoescu © Alexandra Negoescu
Alexandra Negoescu

Thanks for having us! Petra, kudos again, I loved the structure, your input and the speed of it.

Tanja Sternbauer © Tanja Sternbauer
Tanja Sternbauer

Unfortunately, our Founder Lab – Creative Industries at the Vienna Business Agency has now officially come to an end. But this valuable experience of building my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great collaborations, projects, commissions and synergies have been created. Thank you dear team for your touching farewell words to me. I am still very touched…

Lena Marie Glaser © VilmaPflaum
Lena Marie Glaser

Wirtschaftsagentur Wien offers a Growth Hacking workshop with the fantastic Petra Wolkenstein??

Thomas Schranz © Thomas Schranz
Thomas Schranz

Thank you very much for the great morning! I felt very comfortable and go into the day full of impressions and well briefed for the next meeting! You can be sure that the following briefing talks will be different for everyone present. That is thanks to you.

Silvia Wahrstätter
Silvia Wahrstätter (CEO)

Congratulations on this great event for female entrepreneurs. The speakers really had something to say. As the organizer, you succeeded very well in creating a relaxed atmosphere for discussion.

Michaela Reitterer © Michaela Reitterer
Michaela Reitterer (Geschäftsführerin und Präsidentin ÖHV)

Petra’s “let’s do it” attitude is a perfect match to the dynamics of a startup team. Her work leads to impressive results.

Dr. Bernhard Schandl © Dr. Bernhard Schandl
Bernhard Schandl (CTO)

Petra led a strategy revision process in a dynamic, expanding medium-sized company across several divisions under time pressure. She has the ability to get the most diverse division heads on board, even with difficult topics. The result was a perfect fit.

Bernhard Thalhammer © Bernhard Thalhammer
Bernhard Thalhammer (former M&A Manager)

Petra Wolkenstein shares our enthusiasm for our work, thinks strategically and implements with us.

Astghik Der Sakarian © Astghik Der Sakarian
Astghik Der Sakarian
Beluga & Töchter und DerSakarian

Petra is quick and clear in weighing up success factors. She gave our company excellent advice – with a scalable and profit-orientated business model, we were able to achieve market penetration right from the start.

Barbara Höller © Barbara Höller
Barbara Höller

Growing with (network) co-operations. A practical workshop. With pragmatic tools, each participant works out their personal next steps!!! It couldn’t be more efficient and to the point! Respect and high praise for Petra Wolkenstein!

Lucia Schramm © Lucia Schramm
Lucia Schramm

Petra Wolkenstein demonstrates a high level of expertise and professionalism from the very first second. The workshop remained exciting right to the end and gave me lots of refreshing ideas. I look forward to further dates!

Anna Derndorfer © Anna Derndorfer
Mag. Anna Derndorfer BA BA

The workshop “Briefing: more than a short conversation” was perfect. Petra Wolkenstein presented exactly the right mix of well-founded infotainment and training in applicable expertise. Even months later, I still remember the content and it makes it easier for me and my clients to work together on a daily basis.

Sonja Franzke © Sonja Franzke
Sonja Franzke

I enjoyed the workshop on customer acquisition measures for civil engineers so much that we are now going to get the whole office on board to implement the measures. The practical examples are motivating and show how customer acquisition can be strengthened on several channels – and that acquisition is something that can be learnt! Highly recommended.

Martin Kircher © Martin Kircher
Arch. DI Martin Kircher

Thank you very much for the workshop. My colleague and I really enjoyed it! We also think that we really learnt a lot from your presentation. In order for the implementation to take effect, we need a reserved time window, which we now have.

Karin Putzlager © Karin Putzlager
Karin Putzlager

Petra Wolkenstein has a remarkable perceptive faculty, as she is able to fully engage with her counterpart. This enables her to identify business challenges extremely quickly and precisely and to point out possible solutions. What is invaluable for her clients: Her extensive network.

Karin Graf-Kaplaner © Karin Graf-Kaplaner
Mag. Karin Graf-Kaplaner

The workshop “Marketing and Acquisition for Creative Professionals” was a great success. Petra’s competent, goal-oriented way of giving feedback, analysing problems in start-ups precisely and quickly and providing practical examples as comparative values, combined with an interactive, “creative” workshop leadership made the event very exciting and definitely recommendable.

Madeleine Eppensteiner © Madeleine Eppensteiner
Madeleine Eppensteiner
Bon Productions

I am delighted with the innovative impulses that Mrs Wolkenstein has brought to my company. I identify 100% with the positioning we have developed and my potential customers know immediately what we at HUBER GESTALTUNG stand for. Together, we will be able to tackle new marketing measures more quickly.

Martin Huber © Martin Huber
Martin Huber (CEO)

I feel full of energy every time I leave Petra’s office and am much clearer and more positive. That’s what I say when someone asks me why I’ve been talking to this power woman regularly for years.

Christine Friedreich © Christine Friedreich
Christine Friedreich

Vienna, where there are many opportunities and contacts, helps us time and again. Petra Wolkenstein, who does M&A consulting, helped us with the financing round.

Richard Malovich
Richard Malovic

Petra used her wealth of B2B negotiating experience to help our lab companies find ways to grow and share the pie with Arsenal. Based on the relationships they’d developed with the business owners, and the quality of their offers, half the companies reached agreements to enter commercial pilots. That speaks volumes for Petra’s value.

Calum Cameron © Calum Cameron
Calum Cameron

The expansion coaching by Petra Wolkenstein helped us a lot, as she was able to take in what we do successfully already and make a suggestion on how we can apply this to enter a new market.

Marcus Schaffer © Sheyn
Marcus Schaffer

Thank you for the really excellent support and advice.

Philipp Loidolt-Shen
Philipp Loidolt-Shen

I regularly attend coaching sessions with Petra Wolkenstein from Konsultori because I need someone who can show me the right route like a navy officer. Petra does this in a very respectful way and in such a way that I never feel like I’ve done anything wrong. She’s always positive: “Yes, you’ve made it this far, how can we continue now?” That helps me a lot.

Konsultori role models - Antje Mayer-Salvi © Brick & Motar
Antje Mayer-Salvi

Petra Wolkenstein from Konsultori was very supportive and gave us an additional perspective. That’s very important, because inside a company you often perceive things differently than from the outside. We received a lot of good input on the topics of target groups, strategy in the crisis and positioning. The counselling helped us to see our own strengths.

Stefanie Summerauer © Benedikt Weiss
Stefanie Summerauer

Petra has the amazing ability of diving into your entrepreneurial world, grasping the challenges you’re facing, and pushing you forward with the right questions and insights. The moment you sit down at a table, Petra is not a consultant but a vital part of your team!

Andreas-Mahringer © Andreas-Mahringer
Andreas Mahringer (ex-CEO Recordbird/Sendmate, now

Petra created targeted campaigns with a highly diverse team, delivering quick results.

Hannes Stiebitzhofern © Hannes Stiebitzhofern
Hannes Stiebitzhofer (SteelButSmart)

I was impressed by how well Petra adapted to our communication and working peculiarities as a startup and at the same time had a professional, classic demeanour towards potential customers. I found the collaboration very pleasant.

Luca Hammer © Luca Hammer
Luca Hammer (former Co-Founder)

Thumbs up for Petra! Sparkling with ideas, a great network, focused and structured approach. All of this paired with her engaging and congenial personality is the perfect match for bringing your business to the next level!

Peter Schmidt © Peter Schmidt
Peter Schmidt (CEO Wien)

I had the privilege to be assigned with Ms. Petra Wolkenstein for Expansion-Coaching during the Welcome program for startups organized by Vienna Business Agency. She provided me with invaluable insights on negotiation tactics and partnership building. Thanks to her inputs and council, I was able to bring my business culture to an upper level. She put an extra effort not only to share her understanding of the startup’s expansion path but also to create new opportunities for us, by connecting us with other relevant startups and corporations from the local scene.

Ognjen Ikovic © Ognjen Ikovic
Ognjen Ikovic (CTO)


Thanks for your great support!!



Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Thank you, Petra for the great insights and helpful advices. Our Start-Ups gave great feedback and had a successful virtual conference!


Philip Morger © Philip Morger
Philip Morger

Today the very first workshop of our #growthlab went online! Great experience thanks to the guidance of Petra Wolkenstein, and the participation of our freshly selected batch members. It`s great to see people joining from the comfort of their homes, bringing in different perspectives and experiences and being involved in open discussions about their businesses.

Dudu Gencel © Dudu Gencel
Dudu Gencel

Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advice. She has a clear and very fast mind, so it’s very easy to follow her suggestions. Thanks a lot, Petra, I can highly recommend her to everyone.

Aleksandr Bogachev © Aleksandr Bogachev
Aleksandr Bogachev

Top end-to-end consulting from strategic considerations in the area of marketing to concrete operational measures in the active sales process

Dr. Alexander Schult © Dr. Alexander Schult
Dipl. Wi. -Ing. Dr. Alexander Schult

Petra Wolkenstein advised me very professionally over a long period. She guided me unerringly and competently in the development of my marketing strategy. During the implementation phase, she supported me with valuable tips and contacts. She responded to my needs and contributed significantly to the development of my company with customised solutions. I can only warmly recommend Petra Wolkenstein.

Christine Pleyl © Christine Pleyl
Christine Pleyl

Thank you konsultori team! It was our pleasure to be present in the vibrant Startup ecosystem that Vienna is becoming and to be part of the Wirtschaftsagentur Wien Vienna Startup program. One of the biggest advantages though was to learn from you and to work with you on our future plans.

Luka Mohoric © Luka Mohoric
Luka Mohoric

The coaching session on our expansion topics was really helpful. We were all enthusiastic about Petra’s input.

Susanne Klepsch © Susanne Klepsch
Susanne Klepsch (CEO)

Working with Konsultori has accompanied us step by step and brought structure to our creative ideas!

Stefanie Jirgal © Stefanie Jirgal
DI (FH) Stefanie Jirgal

In Petra Wolkenstein, we have found someone who will provide us with consistent and targeted support in focusing our services and, building on this, will help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding expertise are a decisive factor in the expansion of our customer base. I can only warmly recommend Mrs Wolkenstein. What she develops and drives forward in the start-up scene also has great applications for us as an SME. The positive development of our company over the last 5 years of working with Mrs Wolkenstein is the best proof of this.

Lorenz Consult ZT GmbH copyright Lorenz Consult
DI Christian Lorenz
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M&A projects closed
1 +
Project collaborations and startup initiatives worked with
1 +
companies whose strategy we have revised

Our process for a project with you


Initial consultation & project outline

We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.


Define targets

Through this interactive session, we will discuss how the startup collaboration fits your overall corporate strategy. Here we will understand the areas of collaboration with startups and which goals you would be setting for any startup collaboration.


Perform a business check

We work closely to understand your organisation’s readiness to work with startups in a collaboration model and who should be involved, as well as how past collaborations have worked out and what should be changed.


Customisation of collaboration models

We will propose collaboration models that fit your targets and potential startups’s expectations. We will jointly define the details of the collaboration model so that you are ready to start talking to startups.


Involve resources and stakeholders

We jointly identify resources and stakeholders involved in selecting startups, negotiating a collaboration, and actually working with startups in your organization. In a joint kick-off we support you in communicating collaboration models with the involved persons and define touch-points, responsibilities and goals.


Implementation support

The implementation phase involves executing the necessary steps, tasks, and actions to bring the solution to life. We support you with project management and advice.

How we support you


Individual projects tailored to your situation but based on our proven framework and approach. You work with your Konsultori expert or team.

Case studies

Other expertise in Growth


Go-to market strategy

We support you in identifying the right markets for your international expansion and defining and executing market entry strategies. Decide based on thorough analysis and get guidance on implementation.


Strategy consultancy

We support you in strategy review and provide focus for your next steps in the development of your company with clear 3 year-plans and strategic building blocks for implementation.