Skip to content


Next Level Negotiations

Take your negotiation tactics to the next level: Collaborations, sales and investors.

Each topic block starts with selected best practices and helpful practical experiences. You will work intensively on your own negotiation tactics in the workshop and receive direct feedback from the other participants and your trainer. You will negotiate a case live and receive tactics feedback in the debrief. There will be enough time for open discussions about your negotiation tactics with partners, investors and in sales.

How to get more out of negotiations

How to deal with challenging settings and set your focus

Strategic steps and systematic preparations before starting negotiations

Special features of sales, partner and investor negotiations

Live negotiation followed by analysis and debriefing

How to best respond in difficult moments and to dirty tricks

Our workshop format

We work with proven frameworks from practice and consulting. These are explained to enable knowledge transfer.

We show good practice examples from our work to discuss the approach and results and offer motivation.

When our workshop is suitable for you

Are you conducting negotiations with a cooperation partner, major customer or investor? You want to learn how to prepare effectively for these negotiations? You want to understand the dynamics in negotiations and get an answer on how to deal with difficult situations? You want to test your skills in accompanied dry runs? Then this workshop is just right for you!

„Our incubatees raised their negotiation skills for B2B Sales & Partnering to the next level with the help of our negotiations expert Petra Wolkenstein. From understanding the theory and processes of negotiations to strategic moves and systematic preparations and overcoming difficult moments, our tech founders learned how to get more out of their negotiations.“

Alexandra Negoescu
Program Management, TU Wien Innovation Incubation Center (i²c)

Alexandra Negoescu © Alexandra Negoescu
Alexandra Negoescu © Alexandra Negoescu

„I was able to enjoy another great workshop at i2c last week. Petra Wolkenstein shared her knowledge on B2B negotiations with us. My personal highlight was a role-play we did. We formed teams of two-each person representing one of two parties- with the task to negotiate a deal. The scenario was about a scientist and a corporate that had to agree upon IP-rights so that they could bring a new product to the market. If successful, the deal would yield increased revenues to both, but they had different expectations towards the success chance of the project..“

Benjamin Mörzinger
CEO, Campfire Solutions

Benjamin Mörzinger © Benjamin Mörzinger
Benjamin Mörzinger © Benjamin Mörzinger

„As a participant of the 2017 Vienna Startup Package, I had the pleasure to work with Petra. During the negotiation and growth hacking workshops I gained extensive knowledge suitable for my startup Cardiomo in my growth phase, and also got valuable expertise (Finance, Cooperations, Investors) and contacts on building my business in Europe. You made a difference, thank you!“

Ksenia Belkina
CEO, Cardiomo

Ksenia Belkina © Ksenia Belkina
Ksenia Belkina © Ksenia Belkina
startup wise guys logo
vienna business agency logo
growth circuit logo
i2c logo
female founders logo
esa logo
Petra Wolkenstein © Petra Wolkenstein
Petra Wolkenstein © Petra Wolkenstein

Mag.a Petra Wolkenstein

CEO and M&A Expert at Konsultori, Driving Force at Key2investors

Petra is an expert in M&A and growth in the technology and creative industries. As a certified negotiation expert, she gets investors on board, negotiates partnerships and leads go-to-market initiatives with her clients. She is an international trainer for negotiations with accelerators in Germany and the Baltics and has co-developed a Scaling Academy program and coaching for international startups since 2016.

She has experience from the consulting industry (telecom, strategy, marketing) and 10 years of Mergers & Acquisitions projects in Eastern Europe and the Middle East.

Procedure and results



Offer and participation



Focus in the negotiation



Live negotiation & debrief



Special features investors negotiations



Tough Moments & Dirty Tricks



Accompany implementation