COURSE
Growth hacking tactics
Do you want to know which specific actions help you to close more customers? Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.
Who is this course for
01.
Startup Founders
You want to improve your customer journey. Your resources are limited, hence you want to know which concrete actions and measures gain highest conversion rates. You want to find out what really matters for your end clients.
02.
Innovative SMEs
You want to improve your customer journey. Your resources are limited, hence you want to know which concrete actions and measures gain highest conversion rates. You want to find out what really matters for your end clients.
03.
Accelerators & Universities
You are running an entrepreneurship trainings program and need to train your startup participants on growth hacking tactics.
Petra Wolkenstein is THE expert when it comes to growth hacking strategies.
Dr. Andreas S. Rath
ONDEWO GmbH
What you will learn
How to track your growth
Your trainer for this course
Petra Wolkenstein
Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award
Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.
With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.
How we support you
Other topics related to Growth
01.
B2B sales and pricing
Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive.
02.
Online marketing
Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.
03.
Revise strategy
Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan.
04.
Build cooperations
Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.
05.
Partnering and Market Entry models
Expansion and new market entry. Learn about international market entry models, how to calculate market potential both in your home market as well as abroad, what is TAM-SAM-SOM, how to select the right markets and which model to use for market entry.
06.
Scaling Readiness Lab
Assess your organization’s scaling readiness with the Scaling Readiness Check and develop your action plan in the Scaling Strategy in this workshop. Gain expertise in the individual scaling dimensions and which issues you should have resolved in order to be well prepared.
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