COURSE
Online marketing
Do you want to boost your sales? Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.
Who is this course for
01.
Startup Founders
You have already achieved initial sales for your product. Your plan is to strongly increase customer numbers and raise sales volumes. You would like to grow through online marketing and create brand awareness at reasonable cost.
02.
Innovative SMEs
You have already achieved initial sales for your product. Your plan is to strongly increase customer numbers and raise sales volumes. You would like to grow through online marketing and create brand awareness at reasonable cost.
03.
Accelerators & Universities
You are running an entrepreneurship trainings program and need to train your startup participants on online marketing for growth to support their sales efforts.
What you will learn
How to market your business
Nikola Ljusev
Petra is definitely one of the very best M&A experts that I met.
Christian Lorenz
In Petra Wolkenstein, we have found someone who will provide us with consistent and targeted support in focusing our services and, building on this, will help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding expertise are a decisive factor in the expansion of our customer base. I can only warmly recommend Mrs Wolkenstein. What she develops and drives forward in the start-up scene also has great applications for us as an SME. The positive development of our company over the last 5 years of working with Mrs Wolkenstein is the best proof of this.
DI (FH) Stefanie Jirgal
Working with Konsultori has accompanied us step by step and brought structure to our creative ideas!
Susanne Klepsch
The coaching session on our expansion topics was really helpful. We were all enthusiastic about Petra’s input.
Sigvards Krongorns
Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!
Alexander Kunst
Our Ag-Tech Startup Accelerator always aims at having motivating speakers and workshops in order to develop the founders‘ skillsets further. Petra Wolkenstein held an incredibly informative and exciting negotiations workshop where everyone had a lot fun while taking away numerous learnings. I can highly recommend her negotiations workshop to everyone who needs to improve in this field.
Luka Mohoric
Thank you konsultori team! It was our pleasure to be present in the vibrant Startup ecosystem that Vienna is becoming and to be part of the Wirtschaftsagentur Wien Vienna Startup program. One of the biggest advantages though was to learn from you and to work with you on our future plans.
Valentin Jilch
Petra Wolkenstein provided us with very professional and helpful support in various phases. Starting with company coaching in the area of internationalisation through to support in the search for investors. Especially in this phase, the cooperation worked very well and Petra was able to find us high-quality and suitable investors. The network of investors extends far beyond the borders of Austria and has a very good breadth and depth. Thank you very much for your excellent, proactive support!
Christine Pleyl
Petra Wolkenstein advised me very professionally over a long period. She guided me unerringly and competently in the development of my marketing strategy. During the implementation phase, she supported me with valuable tips and contacts. She responded to my needs and contributed significantly to the development of my company with customised solutions. I can only warmly recommend Petra Wolkenstein.
Alexander Schult
Top end-to-end consulting from strategic considerations in the area of marketing to concrete operational measures in the active sales process
Diana Vysoka
Dear Petra! It was a pleasure for me to learn from your experience today, it was a great 2nd level negotiations workshop, I’m looking forward to applying the learned knowledge in my future meetings and negotiations.
Oliver Sögel
We really appreciate the great help and tips we received during Investor Dynamics training, and the valuable feedback and hands-on approach, which gave us a clear picture, what activities are most important for us and how to execute them.
Alona Belinska
Thank you, Petra, for your great insights on the investor readiness topic!
Nikiara Purmambietova
Thank you very much for your time and valuable insights.
Aleksandr Bogachev
Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advice. She has a clear and very fast mind, so it’s very easy to follow her suggestions. Thanks a lot, Petra, I can highly recommend her to everyone.
Kristine Kornilova
We just successfully wrapped up Batch 9 Riga program, and on behalf of whole SWG team I wanted to say BIG THANKS for your participation in the program and offering the teams your experience and time!
Cristobal Alonso
Thanks, Petra Wolkenstein for being part of an amazing coaching team.
Sarah Iranpour
Nice session, Petra!! Thanks for sharing your wisdom and experience.
Dudu Gencel
Today the very first workshop of our #growthlab went online! Great experience thanks to the guidance of Petra Wolkenstein, and the participation of our freshly selected batch members. It`s great to see people joining from the comfort of their homes, bringing in different perspectives and experiences and being involved in open discussions about their businesses.
Philip Morger
Thank you, Petra for the great insights and helpful advice. Our startups gave great feedback and had a successful virtual conference!
Gabriele Tatzberger
Thanks for your great support!!
Ognjen Ikovic
I had the privilege to be assigned with Ms. Petra Wolkenstein for Expansion-Coaching during the Welcome program for startups organized by Vienna Business Agency. She provided me with invaluable insights on negotiation tactics and partnership building. Thanks to her inputs and council, I was able to bring my business culture to an upper level. She put an extra effort not only to share her understanding of the startup’s expansion path but also to create new opportunities for us, by connecting us with other relevant startups and corporations from the local scene.
Peter Schmidt
Thumbs up for Petra! Sparkling with ideas, a great network, focused and structured approach. All of this paired with her engaging and congenial personality is the perfect match for bringing your business to the next level!
Leo Sauermann
Petra got marketing for our company on the right track. Being experienced in negotiations, she brought us high-profile leads.
Luca Hammer
I was impressed by how well Petra adapted to our communication and working peculiarities as a startup and at the same time had a professional, classic demeanour towards potential customers. I found the collaboration very pleasant.
Hannes Stiebitzhofer
Petra created targeted campaigns with a highly diverse team, delivering quick results.
Vip Operator
Petra is definitely one of the very best M&A experts that I met.
Andreas Mahringer
Petra has the amazing ability of diving into your entrepreneurial world, grasping the challenges you’re facing, and pushing you forward with the right questions and insights. The moment you sit down at a table, Petra is not a consultant but a vital part of your team!
Stefanie Summerauer
Petra Wolkenstein from Konsultori was very supportive and gave us an additional perspective. That’s very important, because inside a company you often perceive things differently than from the outside. We received a lot of good input on the topics of target groups, strategy in the crisis and positioning. The counselling helped us to see our own strengths.
Antje Mayer-Salvi
I regularly attend coaching sessions with Petra Wolkenstein from Konsultori because I need someone who can show me the right route like a navy officer. Petra does this in a very respectful way and in such a way that I never feel like I’ve done anything wrong. She’s always positive: “Yes, you’ve made it this far, how can we continue now?” That helps me a lot.
Philipp Loidolt-Shen
Thank you for the really excellent support and advice.
Marcus Schaffer
The expansion coaching by Petra Wolkenstein helped us a lot, as she was able to take in what we do successfully already and make a suggestion on how we can apply this to enter a new market.
Betül Bildik
Working with Michael Kubiena was a really fruitful experience. He combines tons of experience and strong conceptual skills with a hands-on attitude: Exactly what we needed. Together we were able to create something entirely new & unique for the Turkish retail & hospitality industry as well as for the global Metro world, something which has become a reference point in terms of quality, innovation and customer focus. Michael not only was instrumental in designing our learning curriculum, he also successfully facilitated the development of our overall organization.
Manuela Mudrinić
Michael really understands how an organization ticks, what it needs and what it can handle. The entire management team and, subsequently our employees, appreciated how he went about our project. The solutions he designed are fit for our purpose and future-proof. I truly enjoy working with Michael and can highly recommend his work.
Calum Cameron
Petra used her wealth of B2B negotiating experience to help our lab companies find ways to grow and share the pie with Arsenal. Based on the relationships they’d developed with the business owners, and the quality of their offers, half the companies reached agreements to enter commercial pilots. That speaks volumes for Petra’s value.
Christine Friedreich
I feel full of energy every time I leave Petra’s office and am much clearer and more positive. That’s what I say when someone asks me why I’ve been talking to this power woman regularly for years.
Dieter Welfonder
A big “thank you” for your workshop “Debunking the investor process” in our Accelerator Programme at Gateway. It was an absolute highlight for me this year. Especially the concept of “rich or king” will be with me from now on.
Martin Huber
I am delighted with the innovative impulses that Mrs Wolkenstein has brought to my company. I identify 100% with the positioning we have developed and my potential customers know immediately what we at HUBER GESTALTUNG stand for. Together, we will be able to tackle new marketing measures more quickly.
Madeleine Eppensteiner
The workshop “Marketing and Acquisition for Creative Professionals” was a great success. Petra’s competent, goal-oriented way of giving feedback, analysing problems in start-ups precisely and quickly and providing practical examples as comparative values, combined with an interactive, “creative” workshop leadership made the event very exciting and definitely recommendable.
Karin Graf-Kaplaner
Petra Wolkenstein has a remarkable perceptive faculty, as she is able to fully engage with her counterpart. This enables her to identify business challenges extremely quickly and precisely and to point out possible solutions. What is invaluable for her clients: Her extensive network.
Karin Putzlager
Thank you very much for the workshop. My colleague and I really enjoyed it! We also think that we really learnt a lot from your presentation. In order for the implementation to take effect, we need a reserved time window, which we now have.
Martin Kircher
I enjoyed the workshop on customer acquisition measures for civil engineers so much that we are now going to get the whole office on board to implement the measures. The practical examples are motivating and show how customer acquisition can be strengthened on several channels – and that acquisition is something that can be learnt! Highly recommended.
Sonja Franzke
The workshop “Briefing: more than a short conversation” was perfect. Petra Wolkenstein presented exactly the right mix of well-founded infotainment and training in applicable expertise. Even months later, I still remember the content and it makes it easier for me and my clients to work together on a daily basis.
Anna Derndorfer
Petra Wolkenstein demonstrates a high level of expertise and professionalism from the very first second. The workshop remained exciting right to the end and gave me lots of refreshing ideas. I look forward to further dates!
Lucia Schramm
Growing with (network) co-operations. A practical workshop. With pragmatic tools, each participant works out their personal next steps!!! It couldn’t be more efficient and to the point! Respect and high praise for Petra Wolkenstein!
Barbara Höller
Petra is quick and clear in weighing up success factors. She gave our company excellent advice – with a scalable and profit-orientated business model, we were able to achieve market penetration right from the start.
Astghik Der Sakarian
Petra Wolkenstein shares our enthusiasm for our work, thinks strategically and implements with us.
Bernhard Thalhammer
Petra led a strategy revision process in a dynamic, expanding medium-sized company across several divisions under time pressure. She has the ability to get the most diverse division heads on board, even with difficult topics. The result was a perfect fit.
Bernhard Schandl
Petra’s “let’s do it” attitude is a perfect match to the dynamics of a startup team. Her work leads to impressive results.
Michaela Reitterer
Congratulations on this great event for female entrepreneurs. The speakers really had something to say. As the organizer, you succeeded very well in creating a relaxed atmosphere for discussion.
Karin Haffert
The sale of the company together with Konsultori went extremely well. The consultant’s experience helped with such a complex issue. The sales concept and the negotiation support were decisive.
Sonja Hager
Petra’s support with the sale of the company gave me the expertise and experience that I lacked in this area. I am delighted that we were able to bring the project to such a positive conclusion. The industry is not easy.
Silvia Wahrstätter
Thank you very much for the great morning! I felt very comfortable and go into the day full of impressions and well briefed for the next meeting! You can be sure that the following briefing talks will be different for everyone present. That is thanks to you.
Thomas Schranz
Wirtschaftsagentur Wien offers a Growth Hacking workshop with the fantastic Petra Wolkenstein??
Pietro Lanzarini
TRAXIT graduates from SWG OPA! With great honour and pleasure, we received our Graduation Diploma from Startup Wise Guys Online Pre Accelerator.
Big thanks to all SWG Team, and in particular Cristobal Alonso, Andrea Orlando, Asta Vasiliauskaite, Marta Madara Dundure, Karina Lapina, Andra Bagdonaitė and all supporting and external Mentors for the highly valuable insights on Pitching, Company Values and Purpose, Sales and Financials. In particular Paola Gariglio, Juan Carlos Martinez Barrio, Petra Wolkenstein and Patrick Collins, among others. We loved being there and being pushed to the limits! It was a rich and productive program.
Lena Marie Glaser
Unfortunately, our Founder Lab – Creative Industries at the Vienna Business Agency has now officially come to an end. But this valuable experience of building my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great collaborations, projects, commissions and synergies have been created. Thank you dear team for your touching farewell words to me. I am still very touched…
Tanja Sternbauer
Thanks for having us! Petra, kudos again, I loved the structure, your input and the speed of it.
Alexandra Negoescu
Our incubatees raised their negotiation skills for B2B Sales & Partnering to the next level with the help of our negotiations expert Petra Wolkenstein. From understanding the theory and processes of negotiations to strategic moves and systematic preparations and overcoming difficult moments, our tech founders learned how to get more out of their negotiations.
Benjamin Mörzinger
I was able to enjoy another great workshop at i2c last week. Petra Wolkenstein shared her knowledge on B2B negotiations with us. My personal highlight was a role-play we did. We formed teams of two-each person representing one of two parties- with the task to negotiate a deal. The scenario was about a scientist and a corporate that had to agree upon IP-rights so that they could bring a new product to the market. If successful, the deal would yield increased revenues to both, but they had different expectations towards the success chance of the project.
Petra Ott
Thank you for the great support during the product development process! In our meetings, you motivated me within a few minutes with your inspiring ideas and concepts. Thanks to your structured approach, you also quickly gained an overview of the overall situation and gave me a wonderful lift along the way. Thank you for your professional and valuable support!
Adam Ernst
Petra’s highly structured and positive approach proved to be golden for Goldkehlchen. Her multiple challenges and understanding of our business challenges made her an indispensable sparring partner in the consulting process. She joined us as a coach and remains with us as part of our extended team.
Cloed Baumgartner
Petra Wolkenstein from Konsultori on #crowdbuilding in #crowdfunding, #tribes and #growthhacking. An ingenious workshop as part of the Accelerator Crowdfunders’ Hub from Wissenstransfer Ost!
Andreas S. Rath
Petra Wolkenstein is THE expert when it comes to growth hacking strategies.
Alexander Svejkovsky
Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. Petra also provided us contacts and venture opportunities for our mission. We totally appreciated Petras’s very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learned a lot! Thank you, Petra.
Leonard Weitze
With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.
Dudu Gencel
Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.
Ksenia Belkina
As a participant of the 2017 Vienna Startup Package, I had the pleasure to work with Petra. Not only during the negotiation and growth hacking workshops I could gain extensive knowledge suitable for my startup Cardiomo in my growth phase, but also got valuable expertise (Finance, Cooperations, Investors) and contacts on building my business in Europe. You made a difference, thank you!
Christian Bacher
The workshop Organization Design and Essential HR Practices brought tremendous value to our startups. Huge thanks, Michael Kubiena.
Elisabeth van Holthe tot Echten
The OKR Essentials video by Michael Kubiena was quite helpful for our workshop participants to understand the difference between OKRs and KPIs. Those who don’t work with OKRs said they are excited to try it out.
Ievgen Iosifov
Hi, once again Petra! Thank you for such an energetic session. It is absolutely excellent and highly valuable.
Victoria Gerukh
I just re-watched your videos. They are fantastic! Thank you for such a structured attitude. The “templates-based” training is excellent! Also, lots of great insights into how an investor thinks during the Q&A sessions.
Monika Leinwather, Werner Leinwather, Bernhard Miller
Petra Wolkenstein’s coaching for LENA is brilliant. She works in a structured way but is always open to out-of-the-box thinking. She takes an analytical approach and inspires us with her input and ideas. Her great sense of humour makes every session feel more like fun than work.
Nina Vielen-Kallio
I had the privilege to widen my skills through the Female Founders program #LeadF and learn from top-class speakers such as Petra Wolkenstein, Rebecca Williams and Preethi Sundaram just to name a few! Thank you!
Marilena Frye
Our collaboration with Petra has been a privilege, and without hesitation, we attest to her skills as a mentor and industry expert. Given Grayn’s position as an innovative technology company, with a focus on both environmental and social impact data, Petra’s guidance has played a pivotal role in navigating the intricacies of our expansion into the DACH region, specifically Austria. By leveraging our carefully crafted sales and market expansion strategy, Grayn achieved a heightened level of efficiency and success in penetrating the Austrian market. Petra’s expertise played a vital role in this accomplishment, allowing us to navigate the complexities of the local business landscape with confidence and precision. As a result, we were able to establish a strong foothold and make significant progress in our mission to promote sustainable accounting practices in Austria.
Marlene Welzl
I run the Vienna Business Agency’s “Founders Lab” programme, during which I provide intensive support to early-stage start-ups over three months. Workshops and coaching sessions with Konsultori are a central part of the programme. The founders, regardless of their industry, benefit enormously from Petra’s, Franziska’s and Joachim’s input on the topics of business modelling, finance, negotiations and investments. Konsultori’s wealth of experience, expertise and approachability is a great asset to the startup ecosystem in Vienna.
Afroditi Konidari
The #LeadF programme provided the space and guidance for introspection, allowing me to reflect on my journey thus far and lay the groundwork for a more rewarding and enduring entrepreneurial adventure. I’m immensely grateful for all sessions held by Rebecca Williams, Annabelle Bockwoldt, Emma Stamiri, Amelia Suda-Gosch, Nina Mueller, Rupal Patel, Paulo André, Petra Wolkenstein, Preethi Sundaram. Your stories have enabled me to gain a deeper understanding of myself and chart a path for continued growth.
Samanta Pena
Thank you Petra! I want to share the comments received from the founders on the feedback form: “Amazing lesson should be a must for any founder, and life in general.It was really useful from a practical standpoint, clearly and helpfully delivered and felt like a safe space to learn, make mistakes, grow better. This is really great, would love to have more practice on this topic, and so I am going to make sure I use any materials available to work on it more.Great session. ! I don’t like role plays so was dreading it, but that was very useful. Thank you! The practice part was very cool a bit more of „hardcore“ examples and tactics, seemed too nice! Interesting topic I was expecting to get to go more in depth of special techniques of negotiation, maybe doing the simulation after the explanation of techniques so that you can apply. Liked all of it! The interactive element was strong and really enjoyable.”
Marko Kaseleht
Awesome 1 on 1 business session.
Priit Pedastsaar
Hey Petra! Really enjoyed your session. Valuable content and learnings.
Dajana Doskoc
I really enjoyed the workshop with you and many of my TU Wien Innovation Incubation Center pals the other day! Honestly one of the best workshops I have ever attended and probably with much more interaction from all sides compared to some offline workshops.
Irina Yashina
Thank you a lot for the session this week! Some of the feedback from the founders (NPS 100!). “The practical approach. Petra was super useful and clear and knowledgeable. The practical exercise super useful points for the negotiations. The combination of theory and practice. Even though we only learned about term sheets the negotiation practice was very useful and, in fact, helped us understand terms sheets better. The exercise was really interesting and a good insight into negotiation practice. It has been really great the best exercise I’ve done in the startup world!”
Matthias Steiner
Above all, the collaboration is reliable. That’s exactly what you need at the beginning: reliable partners who are there for you regularly and provide constant support. It also feels trusting and not like “off-the-peg counselling”.
Emily Moon
I just wanted to thank you for your time yesterday, it was so insightful and valuable – our discussion has given me a lot to think about that I wouldn’t have considered. I will reach out if I have any further questions and of course, update you with how everything goes (fingers crossed!).
Dina Mehulić
Petra Wolkenstein your lecture on negotiation was so insightful and engaging, thank you! You are a great storyteller!
Elisabeth van Holthe tot Echten
Our participants enjoyed her session on Negotiation In Action which imparted them with the confidence to get what they want. Petra shared her most important negotiation techniques, practical exercises as well as a confidence-building framework that the leaders can put into practice right away!
Thomas Perdolt
Konsultori and Petra Wolkenstein are extremely professional. Her experience really helped us to get through the first funding round. We were thrilled that the documents and arguments which we produced in the preparations stage were so well received in our search for investors and during negotiations. I appreciated such a straightforward, hassle-free and honest partner who never forgot our goals and timeline. Without Konsultori, we’d never have managed to achieve everything within such a short space of time.
Julia Scharinger
I appreciated the enthusiasm for our work and the context-related understanding that helped to look at our company from different angles. Your ability to explain complex concepts in clear, actionable terms and to ask outside-of-the-box questions has been invaluable. With your support, we were able to engage in comprehensive long-term strategic and financial planning, which I am confident will enhance our sustainability and sharpen our strategic direction in the years ahead.
Awa Kamara
Very competent in providing tools and strategies. I always feel a genuine passion for the mission to empower startups. Thank you!
Galvin Lian
Petra Wolkenstein and Michael Kubiena Thank you for sharing your insightful experience and tips of scaling up a company. I learnt a lot from this event.
And I liked the flow of the event and the interaction of the participants. Kudos to both of you for your great works and efforts.
Berit Barbosa
I learned a lot about negotiations and about me! Thank you, Petra Wolkenstein.
Gottfried Eisenberger
Thanks for the great workshop! Super interesting and lots of learnings 🙂
Gloria Katharina Wagner
Petra Wolkenstein you are one of the best coaches I have ever seen!
Gaurav Gandhi
Thank you Konsultori, Michael Kubiena and Petra Wolkenstein for a very insightful and engaging Scaling Readiness Lab session.
The framework and tools you shared were very relevant for any startup who is on a scaling journey.
Stefanie Lischka
Not too long ago, in a very focused coaching session with Petra Wolkenstein Konsultori, we made plans to blaze new trails and look for innovative ways to take Wristbanditz to the glamorous, international places they belong (a.k.a. work on my weak point and substantially improve the sales process). The result is glamorous: an affiliate partnership collaboration with Cvent – the industry leader in event technology.
Alejandra Prieto
Thank you again for yesterday’s session; it was incredibly insightful and fun. We’ve already received some fantastic feedback, with a 10/10 rating and comments like, “Tasks and interaction – very useful! The best one so far” / “interactive format, hands-on, pragmatic, relevant insights and advice that can be applied immediately”.
Fanny Springer
Here is a summary of the feedback: NPS: 100
What they particularly liked: “Practical training combined with insights and feedback. Working on a case with the prepared data set and Excel spreadsheet. Theory + practice/role play.”No negative comments were left 🙂 Thank you for the great session!
Dijana Janevska
Thank you for all the great insights on the topic, looking forward to the next ones!
Thomas Teichmann
Hi Petra, thank you for your support during the Vienna Startup Package program in 2019. It was a pleasure to learn from you and your amazing insights. For us, this program has been an important step to be awarded by Gartner as a Coool Vendor in summer 2020 and currently to be part of the SAP accelerator SAP.iO. So you are a part of our successful journey.
Nicolas Borrero
Michael Kubiena, thank you! Eye-opening workshop with great insights for our Fybra venture in Austria 🇦🇹🚀
Birgit Anna Mayerhofer
Our previous experience was that business development consultants did not understand our sector (humanitarian, development cooperation, and peacebuilding) very well and therefore the advice was not very useful. Our experience with Konsultori was very different: Petra Wolkenstein gave us a lot of food for thought and very useful recommendations tailored to our needs.
Endre Hunnyadi
Petra was highly considerate of the environment and high-paced nature of the business. She was patient and knowledgeable on the subjects discussed.
Arnold Dohr
Excellent and very helpful discussion. Improvement of the strategy of the company. I would absolutely reommend Konsultori.
Nina Amina Authried
We are grateful for being part of the Growth Lab organized by Christopher Wippel and Gregor-Robert Posch at Wirtschaftsagentur Wien. It’s been a great chance to dive into professional workshops with top coaches from Konsultori like Petra Wolkenstein and Franziska Kolk. Last week’s input on internationalization was super helpful and a great refresher session from studies. Even with global products like software, selecting and preparing for specific markets is key. Digital markets may be accessible, but navigating them is a different story. This week, it’s all about sales and pricing with Tim Birdsall – looking forward to it.
Jonas Skielboe
I recently attended the Growth Lab from the Vienna Business Agency. It was perfect for us, as we’ve been building our cargo bike event solution for five years, and now it’s time to expand internationally. The program provided a great overview of essential processes: how to scale a business, review your business model, evaluate your team structure, and and adopt more efficient sales methods. The team from Konsultori did an excellent job – great team spirit and extremely competent! I highly recommend it to anyone looking to scale their business.
Ondřej Kolařík
Working with Petra has been an absolute pleasure. Her deep understanding of our startup and her ability to navigate the complex world of Vienna’s VC funds and customer relationships were invaluable. She was always quick to respond to our needs and provided valuable insights that helped propel our business forward. Couldn’t have asked for a better collaborator!
Flora Miranda
Petra showed me different perspectives on my financial planning, including how to calculate market size, prioritise certain client groups, and optimise professional activities. Today I see the added business knowledge not only as a benefit to my business, but also to my clients as I can think along with their professional needs in a sharper way.
Konstantin Pollanz
We have worked with Petra for almost two years and every meeting we have had with her has been a blast. Not only is she highly professional, but she has such a positive nature that always makes for a friendly and supportive exchange. I highly recommend working with petra and her team as she has helped Herzensapp a lot.
Max Marjanovic
Petra Wolkenstein is an extremely knowledgeable coach, she is very creative and often has a solution to a very difficult problem within minutes. She has helped us with business planning, customer acquisition, internal processes and much more.
Benedikt Stonawski
We recently started working with Michael Kubiena from Konsultori to set up our internal project management and we couldn’t be more satisfied with the progress. Michael stands out for his proactive support, always thinking ahead before and after meetings. We particularly appreciate his calm and composed demeanor, which creates a productive and collaborative atmosphere within the team.
Dr. Michael Nuster
We have improved in every aspect. Would I recommend Petra Wolkenstein from Konsultori to others? For sure, I will.
Julia Schwarz, Lisi Penker
The consultation with Konsultori is priceless. They provide a fresh perspective and, above all, expertise in areas where we had less experience.
Krzysztof Dąbrowski
I would recommend working with Konsultori experts—and will! I especially appreciated Michael Kubiena’s structured approach to HR, the precise answers to all questions, and the overdelivering.
Andrea Wyss, Thomas Gruber
The Konsultori Scaling Readiness Run provided valuable insights, preparing us for a critical growth phase. We could use some frameworks immediately, like Financing and OKRs, while others provide a solid base for further development (Organization, Processes). We specifically liked the direct exchange with our peer group and its honest and transparent discussions about each other’s growth pains. On the other hand, the professional moderation of the Konsultori team during office hours went smoothly with the provided content!
Angelos Chronis
Scaling Readiness Run is probably the best program any of us (in the founder team) has attended. Its well-structured sequence of sprints is carefully designed and balanced: Actionable content is paired with practical frameworks, many of which we have started to integrate into our practice. Particular highlights among those topics were Product-Market-Fit, OKRs and the Employee Value Proposition. As a result of Konsultori’s Scaling Readiness Run, we have already made significant progress across various scaling dimensions and will continue to do so.
Verena Judmayer
As a young company, we faced the challenge of drawing up a convincing financial plan for investor meetings. With Petra’s support, we redesigned the entire financial plan, worked specifically on the structure, assumptions and calculation methods and were prepared for all queries. Her expertise and experience in M&A and startups were incredibly valuable. In the end, not only did we as founders have a clear roadmap, but we were also able to convince our investors and close a six-figure financing round.
Florian Schanznig
The Scaling Readiness Lab from Konsultori showed how to get ready for growth and taught strategies to prepare your company and team for the moves. Most important: Product Market Fit.
Alex Ion
Thank you, Michael Kubiena! It was such a privilege to learn from you and Petra Wolkenstein! Plus, now I know whom to address scale-related topics.
Kangzang Zeliang
Adding more value to the day, Konsultori’s power-packed session on Scaling Readiness of startups was another meaningful & strategic event. Goal setting with OKRs, participatory leadership, employer branding, employee experience, employer & employee value proposition, people & culture readiness, hierarchy, operations readiness, go-to-market readiness and the smart RICE FACTOR engagement – REACH, IMPACT, CONFIDENCE & EFFORT. We shared a beautiful, interactive moment at ViennaUP, where our goals are aligned.
Stefan Sacher
We decided to work closely with Konsultori to implement the sale of our company strategically, and that was the right decision. Petra Wolkenstein guided us through the various phases of the process with her experience, clear structure, and in-depth M&A expertise. Her input helped us prepare important negotiation steps in a targeted manner and sharpen our positioning in line with our strategic goals. The structured development of a convincing deal framework – including financial data, narrative, and argumentation – as well as the targeted preparation for critical discussions with potential buyers, was particularly valuable. As the founding team, we were able to consistently implement our strategy while benefiting from Konsultori’s sound external perspective and methodological certainty. Startups that want to approach their exit in a well-founded manner will find Konsultori an excellent choice.
Richard Malovic
Working with Konsultori and Petra Wolkenstein throughout Series A and B financing rounds has been instrumental to our success. The team completely revamped our financial plan and pitch deck, integrating all products, business models, and historical and forward-looking planning. Petra’s extensive experience in negotiation tactics and driving complex M&A processes proved invaluable, ensuring that every step of our investor journey was well-prepared and professionally managed. It’s been extremely easy and highly professional to collaborate with Konsultori, and their support has paid off from day one, securing our next steps toward global expansion. We couldn’t recommend them more highly!
Julia Schauer
Right now, I’m in the process of figuring out the right strategy to help my business continue to grow and thrive. The financial overview I created with Petra Wolkenstein from Konsultori is a great help in this regard. Because if I don’t have my finances under control, I can’t develop a strategy, let alone adapt it to the situation.
Sonja Macher
We won! Yesterday, MINTorin was selected as one of four winning ideas at the European Forum Alpbach Pitch Session in the Climate Track. I’m incredibly thankful to Franziska Kolk, who coached me via Wirtschaftsagentur Wien and helped me bring out the best in this pitch.
This is also your win!
Ronja Scherzinger
We value the insights and knowledge that the amazing Konsultori experts have shared with us. Their guidance is helping us grow faster and smarter.
A special thank you to Petra Wolkenstein, whose support and mentorship inspire us to think bigger and tackle challenges with confidence. Her guidance is already making a real difference in how we shape our growth journey.
Your trainer for this course
Petra Wolkenstein
Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award
Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.
With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.
How we support you
Other topics related to Growth
01.
B2B sales and pricing
Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive.
02.
Growth hacking tactics
Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.
03.
Revise strategy
Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan.
04.
Build cooperations
Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.
05.
Partnering and Market Entry models
Expansion and new market entry. Learn about international market entry models, how to calculate market potential both in your home market as well as abroad, what is TAM-SAM-SOM, how to select the right markets and which model to use for market entry.
06.
Scaling Readiness Lab
Assess your organization’s scaling readiness with the Scaling Readiness Check and develop your action plan in the Scaling Strategy in this workshop. Gain expertise in the individual scaling dimensions and which issues you should have resolved in order to be well prepared.
Insights from our Workshops

Entrepreneurship 4 Scientists – How to get money from investors
TU Wien, Innovation Incubation Centre – How to raise money from investors? Investor process from a startup’s perspective.

Negotiation workshop at the Female Future Festival in Vienna
Konsultori Workshop at the Female Future Festival: The good news is that you can improve your skills as a negotiator.