COURSE
Navigating (Business) Culture(s)
In order to deal with cultural differences and diversity constructively and appreciatively, a contemporary understanding of culture and its role in everyday life and in the world of work is required. This is not about the rigid, simplistic assignment of cultural characteristics to certain groups of people, but about discovering and understanding cultural patterns: one’s own and those of customers, partners and colleagues.
Who is this course for
01.
Startup Founders
Are you running an international startup and planning to gain a foothold in Austria? Do you run an Austrian startup and want to conquer international markets? Do you manage and/or work in a culturally diverse team? Your customers, partners and suppliers are highly diverse and you want to grasp and better understand these cultural differences?
02.
Innovative SMEs
Do you run an international SME and are planning to gain a foothold in Austria? Do you manage an Austrian SME that wants to enter international markets? Do you manage and/or work in a culturally diverse team? Your customers, partners and suppliers are highly diverse and you want to grasp and better understand these cultural differences?
03.
Accelerators & Universities
Do you run a training program for international startups and want to prepare your participants for intercultural situations and challenges (with regard to market entry, customers, partners and investors) or improve intercultural understanding between your startups?
Kompetenz. Erfahrung. Exzellenz. Full Commitment! Vielen Dank für all die tollen Workshops und das Coaching.
Dudu Gencel
Vienna Business Agency
What you will learn
- Role of culture in & of applying a cultural lense to the business context
- Understand concepts & layers of culture
- Mapping culture(s) and cultural differences
- Understanding communication styles, negotiation tactics, relationship-building approaches and leadership practices through a cultural lense
- Understanding why culture and cultural differences matter
- Develop a structured understanding of cultural differences and how to successfully engage with them
- Understand why and how diversity matters
- Reflect on own cultural background and how it influences business encounters
Your trainer for this course
With 25 years of experience across Central & South-eastern Europe, Turkey, and the Middle East, Michael has held roles in HR, management and consulting.
He has managed HR departments of various sizes in startups and in corporate environments, specializing in the ICT & service industries. Michael’s respective expertise lies in strategic HR, compensation & performance management, talent management, and HR & management audits.
As a consultant, Michael’s work with startups and SMEs focuses on organization design and people practices; on leadership, culture and change. Furthermore, he works on concept & strategy development in the food industry and for non-profit organizations.
With degrees in business administration and cultural studies, along with an education in systems thinking & design, Michael offers a unique perspective on organizational dynamics.
Furthermore, his passion for food and sustainable urban food systems has led to his civil society engagement, as a speaker of the Vienna Food Policy Council.
How we support you
Other topics related to Organisational Design
01.
Organization design
A holistic understanding of organizations and their key design elements allows for more flexibility and creativity when responding to the challenges your organization is facing. If you want to professionalize and future-proof your organization you will benefit from a broader toolset and all-round perspective.
02.
OKR: Objectives & results
OKRs allow to turn strategy into action and to align strategy, employees and their performance. Furthermore, by introducing OKRs organizations and their leaders can develop a powerful participatory leadership instrument which encourages taking ownership and accountability across the entire organization.
03.
Designing Employee participation programs
The workshop offers an allround view on employee participation: from legal, strategic and organizational perspectives. Founders and entrepreneurs will receive orientation and a solid foundation for decision-making with regards to implementing and designing employee participation programs.
04.
Talent acquisition
The ability to attract the right employees to the company and retain them in the long term is a decisive competitive advantage. This includes developing an attractive, coherent and credible employer brand, communicating it convincingly and implementing it consistently.
05.
The HR Toolbox
If you want to pay more attention to your employees, their wellbeing and performance, you will benefit from the impact of a fit-for-purpose HR role and essential HR practices: From recruiting & onboarding over talent management & development, to job categorisation, compensation and performance management:, career management, the importance of feedback and reflection. Even organizations without a dedicated HR function can thus create a professional and people-oriented working environment.
Insights from our Workshops

Unpacking the intersection between customer and employee experience
The first International Conference for Customer and Employee Experience. Michael Kubiena was there to share his expertise.

How to present your startup at a virtual conference and online matchmaking
Switzerland Global Enterprise invited Petra Wolkenstein to use her experience in online sales and training to discuss with Swiss startups their next challenge: the Online BioTech Conference in the US for Sales. “We had some lively discussions about the 6 challenges of the online matchmaking meeting.”