Employee Value Proposition Consulting
In a competitive talent market, your Employee Value Proposition is more than just a list of benefits—it is one of your most critical scaling lever. We help you move beyond a “transactional” employment relationship to a “human-centric” deal that aligns your people & culture initiatives with your overall business strategy. Our employee value proposition consulting gives you the framework and expertise to make that shift with confidence.
Your challenges are taken care of
Recruiting Friction: Struggling to hire top talent in markets where your brand recognition is low or competition is high.
High turnover: among key employees, leading to a loss of institutional knowledge and increased costs.
Cultural Fragmentation: Struggling to keep a strong, consistent culture while growing across countries or remote teams.
Generic Employer Brand Identity: An EVP that feels indistinguishable from competitors, failing to spark a “connection” with the right candidates.
The Misalignment Gap: A disconnect between what the company promises (marketing) and what employees actually experience (reality).
Project-lead by a senior partner
Michael Kubiena, Partner Konsultori
With 25 years of experience across Central & South-eastern Europe, Turkey, and the Middle East, Michael has held roles in HR, management and consulting. He has managed HR departments of various sizes in startups and corporate environments, specializing in the ICT & service industries. Michael’s respective expertise lies in strategic HR, compensation & performance management, talent management, and HR & management audits.
As a consultant, Michael’s work with startups and SMEs focuses on organization design and people practices; on leadership, culture and change. Furthermore, he works on concept & strategy development in the food industry and for non-profit organizations. With degrees in business administration and cultural studies, along with an education in systems thinking & design, Michael offers a unique perspective on organizational dynamics.
Expert partners
Work with experienced partners and benefit from their knowledge, proven strategies and decades of experience.
Hands-on Guidance
Receive ongoing, hands-on guidance to ensure effective and practical solutions throughout the process.
Diverse expertise
Access a broad range of expertise across strategy, organization design and finance, using trusted frameworks.
Tailored Solutions
Receive actionable advice tailored to your specific needs to ensure your company achieves its goals.
Areas in which we work with you
Key elements of work
- Diagnosis & Evidence-Based Insights: We perform organizational and HR audits and stakeholder analyses to uncover the “unspoken” cultural patterns and blind spots.
- Strong conceptual framework: Our EVP framework consists of 5 distinct but complementary elements which combine the individual with the collective level, the short-term with the long-term perspective
- Co-Creation: We don’t just deliver a document; we work with your founders, HR teams, and employees to craft a proposition that is authentic and lived; and maps directly onto different stages of the employee experience
- Strategic Integration: Ensuring the EVP is a core business function, not just an HR task, by linking it directly to your business strategies
- Fit-for-purpose HR Function: We help you to design and implement the HR role your organization needs to succeed
Results you will get
Sharper Recruiting
Increased Intent to Stay
Reduced Talent Premium
Scalable Culture
Expertise we bring
Strategic HR Management
Translation of corporate strategy into HR strategy and programs. Establish scope and dimension of the HR function for the respective organization.
Organization Design
Future-proofing organization by integrating distinct elements of the organization into a coherent whole. From structure and processes, to leadership and culture; from strategy to people practices
Entrepreneurship and Scaling
Thorough understanding of the critical growth points along the entrepreneurial journey and how to decide on and set priorities
Leadership, Culture and Transformation
Building cofounder and leadership teams around shared values, beliefs and objectives; clear roles and complimentary competencies. Designing and facilitating change and transformation.
Scaling Readiness Run is probably the best program any of us (in the founder team) has attended. Its well-structured sequence of sprints is carefully designed and balanced: Actionable content is paired with practical frameworks, many of which we have started to integrate into our practice. Particular highlights among those topics were Product-Market-Fit, OKRs and the Employee Value Proposition. As a result of Konsultori’s Scaling Readiness Run, we have already made significant progress across various scaling dimensions and will continue to do so.
I would recommend working with Konsultori experts—and will! I especially appreciated Michael Kubiena’s structured approach to HR, the precise answers to all questions, and the overdelivering.
We recently started working with Michael Kubiena from Konsultori to set up our internal project management and we couldn’t be more satisfied with the progress. Michael stands out for his proactive support, always thinking ahead before and after meetings. We particularly appreciate his calm and composed demeanor, which creates a productive and collaborative atmosphere within the team.
Michael Kubiena, thank you! Eye-opening workshop with great insights for our Fybra venture in Austria 🇦🇹🚀
Thanks for the great workshop! Super interesting and lots of learnings 🙂
The OKR Essentials video by Michael Kubiena was quite helpful for our workshop participants to understand the difference between OKRs and KPIs. Those who don’t work with OKRs said they are excited to try it out.
The workshop Organization Design and Essential HR Practices brought tremendous value to our startups. Huge thanks, Michael Kubiena.
Michael really understands how an organization ticks, what it needs and what it can handle. The entire management team and, subsequently our employees, appreciated how he went about our project. The solutions he designed are fit for our purpose and future-proof. I truly enjoy working with Michael and can highly recommend his work.
Working with Michael Kubiena was a really fruitful experience. He combines tons of experience and strong conceptual skills with a hands-on attitude: Exactly what we needed. Together we were able to create something entirely new & unique for the Turkish retail & hospitality industry as well as for the global Metro world, something which has become a reference point in terms of quality, innovation and customer focus. Michael not only was instrumental in designing our learning curriculum, he also successfully facilitated the development of our overall organization.
Thanks for your great support!!
Our process for a project with you
01.
Initial consultation & project outline
We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.
02.
Organizational Diagnosis
We analyze and recognize what the organization and its employees need. We evaluate current HR-practices and -offers with regards to their effectiveness and impact.
03.
Design critical elements of the EVP
We shape and align the key elements of the EVP in line with the identified needs.
04.
Development respective instruments
We adjust existing HR instruments and offerings to increase their impact and, where necessary, help develop new ones according to strategic priorities.
05.
Shaping the HR role
We facilitate and guide the design of the HR function, its scope and dimension and help shape the right understanding of the HR role in the organization.
06.
Implementation support
We support HR-responsibles new to their role as well as managers and leaders who take on HR-responsibilities.
Book a non-binding consultation
More Resources
Case studies
Compensation architecture and performance management via OKRs
The best way? Involve the whole company in a dialogue about the services that affect its customers and its employees.
Developing a learning centre & curriculum for culinary discovery
Collaborations with prestigious European hospitality institutions underline Gastronometro’s commitment to quality and innovation.
Lorenz-Consult: What the strategic realignment has done for us
Strategic realignment and internationalization. DI Christian Lorenz talks about corporate succession and the new strategy.
Insights
3 Insights for Your International Expansion from the Born Global Launchpad
Key insights from the Born Global Launchpad on how Austrian startups can avoid premature scaling and prepare for international expansion.
Sustainable Food Systems Resources
Explore top resources, reports, and frameworks on sustainable food systems and discover how startups can scale innovations responsibly.
Konsultori congratulates – July 2025
Congratulations to Ensemo, Whalebone, infrared.city, ante up, and Simiæn – and thank you for your trust in our support!
Sneak peek at our experts’ projects
Other expertise in Organisational design
OKR Consulting
Want your strategy to actually come alive? With OKRs, we create focus, alignment, and measurable impact across your teams—so everyone knows how their work drives results. Think sharper team dynamics, higher accountability, and a future-proof organization.
Co-Founder Alignment Consulting
We help founders clarify vision, roles, and leadership styles—before small misalignments become costly problems. Expect stronger alignment, better communication habits, and a roadmap for building the organization you dream of.
Frequently asked questions
Why does the EVP matter for growing organizations, in general, and startups, in particular?
In a fast‑moving startup environment, culture and clarity are often key to attracting and retaining the right people. A defined EVP helps you compete for talent even without corporate‑level salaries by clearly articulating what you offer — be it purpose, learning, impact, or flexibility. It also helps align the founding team on shared values before scaling.
How is developing an EVP different from traditional employer branding?
Employer branding is about how you *communicate* externally, while the EVP is about what you *actually offer* internally. A credible EVP forms the foundation for authentic employer branding. Without it, branding efforts risk being superficial or inconsistent with employees’ lived experience. Such inconsistencies will backfire and become very costly.
When is the best time for a startup to work on its EVP?
Ideally once your team grows beyond the founding group and you start hiring regularly. That’s the moment alignment and culture definition become strategic levers, not afterthoughts. However, even early founders benefit from defining their “people promise” early — it guides better hiring decisions and team dynamics from day one.
Employee value proposition consulting helps you structure that thinking before it becomes urgent.