Strategy revision and implementation in the media industry

CO Vienna case Study ENG

CASE STUDY

C/O Vienna Magazine 

Customer

Branche: Creative Economy, Media
Projekt: Development and implementation of expansion Strategy and restructuring of sales activities
Unternehmen: Redaktionsbüro Ost, Österreich  
Ansprechpartner: Antje Mayer-Salvi, Managing Director

Strategy

Do you need a fresh look at your strategy?

Challenges

Establishment of sales targets and a sales process.

Solution

  1. Redefinition of products and product packages
  2. Revision of pricing
  3. Refinement of ideal customer profiles
  4. Definition and implementation of the new sales process
  5. Accompaniment during implementation

Results

Increased lead conversion rate, and revenue growth.

About the collaboration

Antje Mayer-Salvi on the collaboration:

We work a lot on my strategy with Konsultori. It helps me gain clarity about the course I’m following. I admit that, as a creative mind, I tend to get distracted by the ‘island on the right, the beautiful dolphin on the left, and the sunset ahead of me’ (laughs). I regularly take coaching sessions with Petra Wolkenstein from Konsultori because I need someone who can show me the right path like a navigation tool. Petra does this very appreciatively and in a way that I never feel like I’ve done something wrong. She’s always positive, and that helps me a lot.

Antje Mayer-Salvi is a role model for Konsultori. Read our full Interview.

Petra Wolkenstein on the partnership:

There are so many potentials to unlock at C/O Vienna. The well-established brand and the high quality of the content provide an excellent foundation for further developing the company. It’s a pleasure to work with Antje, tweaking the individual aspects and supporting C/O Vienna in its evolution. The magazine is a gem in the international magazine landscape.

Strategy

Do you need a fresh look at your strategy?