Customer Acquisition for Designers, Architects, and Media Creators
“Where does my company stand, and how can I efficiently win new customers? Which customer acquisition channels work with limited resources? What options are there for promoting my own company?”
Would you like to strengthen your customer acquisition measures?
We discuss word-of-mouth advertising and existing customers, events, networks, lectures, trade fairs, awards, specialist platforms, bloggers, journalists and PR, social media, your website, publications, content work, office brochures, collaborations, and newsletters.
The offer is aimed specifically at creative professionals such as civil engineers, designers, media designers, craftsmen, architects, and journalists.
Workshop Formats: Knowledge Café, Keynote Speeches & Live Marketing Feedback
During the workshop, participants will learn about the approaches of other creative professionals, receive live feedback on their marketing strategies, and gain decision-making support for selecting future marketing measures in keynote speeches.
Knowledge Cafés are tools for personalised knowledge management—they offer the opportunity for open, creative discussions to develop initial joint solutions. These discussion rounds involve a mutual exchange, the results of which are often documented and recorded in the form of a mind map or similar.
By exchanging ideas — something the Knowledge Café format actively fosters — participants can take fresh input back to their own companies without the pressure of developing concrete solutions right away. In most cases, the results of such an event provide additional impetus for solution and decision-making processes within a company.
Added value for participants
Marketing Know-How Tailored to the Creative Industry
The workshop aims to learn about the approaches of other offices and their marketing strategies and to exchange ideas about new acquisition opportunities. This takes place largely within the framework of a Knowledge Café, which specifically promotes open and creative discussion. This enables mutual exchange and contributes to the discovery of new suitable approaches. As part of the live feedback, participants take home concrete suggestions for changes to their marketing measures.
Agenda
The workshop will take place on two consecutive days, each lasting six hours excluding breaks.
The program includes an exciting mix of Knowledge Café sessions and keynote speeches, as well as live feedback on the homepage and various acquisition topics. In addition, spontaneous presentations and discussion rounds will lighten the program and, as a result, create an open, relaxed atmosphere where technical subjects can be tackled with ease.
Because the format relies on interaction, the number of participants is limited to 20 people in total.
About the Trainer: Petra Wolkenstein
Expert in Business Development and Marketing Strategy
Petra Wolkenstein works as a consultant developing new business areas in the service sector (startups, repositioning, expansion). She combines 15 years of international experience in marketing and finance, particularly consulting in strategic marketing, cooperation negotiations, business planning, and M&A.
Would you like to strengthen your customer acquisition measures?