Startup valuation

Your startup has already achieved its first sales and you want to be ready for investor talks. Learn different valuation methods for startups, how to use valuation methods to prepare for investor meetings, where to get benchmark data from and how to prepare argumentation and defend the startup value.

Who is this course for


Startup Founders

You want to raise funds from investors and need to be prepared for upcoming meetings. Before the meetings you know that you need to understand the valuation range of your company.

You might want to sell your company and do an early exit. As a preparation, you need to understand the valuation range of your company.


Innovative SMEs​

You would like to get a strategic investor on board and need to be prepared for upcoming meetings.  Before the meetings you know that you need to understand the valuation range of your company.

You might want to sell your company and do an early exit. As a preparation, you need to understand the valuation range of your company.

You would like to buy a startup and need to understand, how startup valuation is done.


Accelerators & Universities

You are running an entrepreneurship trainings program and need to train your startup participants on valuation to prepare them for fundraising.

What you will learn

How to calculate the valuation of an early-stage startup

  • Valuation methods for startups
  • Risk Factor Summation (RFS)
  • Venture Capital Method (VCM)
  • Score Card Valuation Method (SCM)
  • Valuation based on Multiples
  • How to use valuation methods to prepare for meetings
  • Where to get benchmark data from
  • How to defend the valuation and have right arguments

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Leonard Weitze © Leonard Weitze
Leonard Weitze

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel


Thanks for your great support!!



Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!

Sigvards Krongorns © Sigvards Krongorns
Sigvards Krongorns
Startup Wise Guys

Your trainer for this course

Petra Wolkenstein

Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra herself is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa. 

With nine years of hands-on experience working with startups and investors, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity (Whalebone), eCommerce, and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business landscapes, make her a valuable asset in the fields of strategy, M&A, and business development.

How we support you


Accelerate your startups with dynamic live courses led by Konsultori trainers.

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