CASE STUDY
Customer
Industry: Local Business Promotion Agency & Entrepreneurship Enablement
Project:Â Vienna Startup Package – Market Entry Training for International Startups
Company: Vienna Business Agency
Contact person: Dudu Gencel, Program coordination and Coach, Vienna Business Agency
Challenges
International cofounders faced multiple barriers entering the Austrian market. They needed to navigate knowledge gaps around legal and regulatory requirements, adapt their business models to local market needs and cultural expectations, understand Austrian business customs and communication styles, build initial networks and generate leads, and learn the practical steps for establishing a legal entity in Austria.
Our Approach and Execution
Comprehensive Curriculum
Delivered a blended program (online and in-person) covering pitch-deck feedback, market entry models, lead generation, cultural
business sensitivity, partnership building, conference preparation, negotiation training, sales professionalization, and public funding
options.
Interactive Workshops & Peer Review
Included hands-on workshops, frameworks, peer review sessions, and personalized coaching to ensure practical application and immediate feedback.
Ongoing Support
Provided continuous guidance and networking opportunities to help startups adapt and thrive in the Austrian market.
Results and Impact
- 8 Cohorts: Supporting over 100 international startups
- Top Hub: Vienna recognized as a top European startup hub with high numbers of new businesses established yearly
Key Highlights
- Peer learning and cross-cultural exchange enabled mutual growth
- Participants gained actionable insights into Austrian business culture
Key Learnings
Highly diverse teams and varying startup maturity levels require adaptable coaching to ensure every founder receives relevant, actionable support.
About the collaboration
Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.
Dudu Gencel, Vienna Business Agency
Working with such a diverse group of international founders is always inspiring. The Vienna Startup Package is more than just a training program—it’s a launchpad for global talent to bring their unique perspectives to the Austrian ecosystem. By combining practical frameworks with peer learning, we help founders turn cultural diversity into a strategic advantage.
Petra Wolkenstein, CEO Konsultori