Growing a business is rarely straightforward. For young entrepreneurs, the challenges of market entry, fundraising, customer acquisition, and structured business planning can be just as demanding as building the product itself. Konsultori works closely with founders at exactly these moments – providing senior advisory that goes beyond strategy to real, hands-on support.
Here are four stories from founders who’ve been on that journey.
Herzensapp: Building a Path into New Markets
Konstantin Pollanz, co-founder of Herzensapp, was navigating one of the more complex spaces in digital health. Herzensapp is a platform that connects caregivers, care agencies, and families to improve elderly care – using AI to streamline communication and care management.
As the company grew, Konstantin recognized the need for more structured thinking around expansion. Working with Konsultori advisor Petra Wolkenstein, Herzensapp refined its approach to customer acquisition and developed a clearer strategy for entering new regions. Konstantin valued Petra’s flexibility, positivity, and practical orientation throughout the process.
Pick Your Squad: Sharpening Strategy for Sports Innovation
Max Marjanovic, CEO of Pick Your Squad, leads a platform that’s changing how fans engage with sports. With customized fantasy sports solutions active across volleyball, handball, and American football leagues in Europe, Pick Your Squad had real momentum — but needed sharper structure to scale further.
Max turned to Konsultori for support on business planning, customer acquisition, and internal processes. As he put it, Petra Wolkenstein helped find solutions to difficult problems quickly, bringing both creativity and practical knowledge to every session.
ARBO Technologies: Connecting with the Right Investors
For Ondrej Kolarik, CEO and co-founder of ARBO Technologies, one of the most pressing challenges was navigating Vienna’s venture capital landscape. Securing the right funding at the right time requires more than a good pitch — it demands a deep understanding of investor expectations and how to position a company compellingly.
Working with Petra Wolkenstein, ARBO Technologies gained exactly that. Petra helped the team prepare for investor engagements, sharpen their fundraising approach, and build stronger customer relationships in parallel. In Ondrej’s words:
Working with Petra has been an absolute pleasure. Her deep understanding of our startup and her ability to navigate the complex world of Vienna’s VC funds and customer relationships were invaluable. She was always quick to respond to our needs and provided valuable insights that helped propel our business forward. Couldn’t have asked for a better collaborator!
Flora Miranda: Bridging Creativity and Business Reality
Flora Miranda is an Austrian fashion designer based in Antwerp, working at the intersection of fashion, technology, and virtual reality. Her work is distinctive and forward-thinking – but like many creative entrepreneurs, she found that the language of business didn’t always come naturally alongside the language of design.
Through advisory sessions with Petra Wolkenstein, Flora developed a clearer view of her financial planning, learned to assess market size, and became more deliberate about which client groups and activities to prioritize. The process wasn’t without its tensions – Flora was candid about navigating the balance between creative integrity and commercial focus — but she came away with sharper business instincts that also made her more attuned to her clients’ professional needs.
Petra showed me different perspectives on my financial planning, including how to calculate market size, prioritise certain client groups, and optimise professional activities. Today I see the added business knowledge not only as a benefit to my business, but also to my clients as I can think along with their professional needs in a sharper way.
What These Stories Have in Common
Each of these founders came to Konsultori at a pivotal stage – past the initial idea, but facing the real complexity of growing a business. In each case, the value wasn’t a generic framework – it was senior advisory tailored to their specific situation, challenges, and goals.