Objectives and Key Results OKRs
At Konsultori, we don’t view OKRs as just another management tool. We see them as a powerful, participatory leadership instrument that bridges the gap between high-level strategy and daily operations. We help you “master the mess” of complex environments by creating a clear line of sight from the company’s vision to every team member’s contribution.
Your challenges are taken care of
Strategy remains a “black box”: You have a vision, but it isn’t translating into actionable tasks for your teams.
Lack of focus: Your team is busy with “everything at once,” leading to slow progress on the most critical goals.
Silo-thinking: Departments work in isolation, causing misalignment and wasted resources.
Missing accountability: It’s unclear who owns which results, and progress is difficult to measure beyond vague KPIs.
Micro-Management: Leadership is involved in every detail thus weakening accountability and initiative.
Project-lead by a senior partner
Michael Kubiena, Partner Konsultori
With 25 years of experience across Central & South-eastern Europe, Turkey, and the Middle East, Michael has held roles in HR, management and consulting. He has managed HR departments of various sizes in startups and corporate environments, specializing in the ICT & service industries. Michael’s respective expertise lies in strategic HR, compensation & performance management, talent management, and HR & management audits.
As a consultant, Michael’s work with startups and SMEs focuses on organization design and people practices; on leadership, culture and change. Furthermore, he works on concept & strategy development in the food industry and for non-profit organizations. With degrees in business administration and cultural studies, along with an education in systems thinking & design, Michael offers a unique perspective on organizational dynamics.
Expert partners
Work with experienced partners and benefit from their knowledge, proven strategies and decades of experience.
Hands-on Guidance
Receive ongoing, hands-on guidance to ensure effective and practical solutions throughout the process.
Diverse expertise
Access a broad range of expertise across strategy, organization design and finance, using trusted frameworks.
Tailored Solutions
Receive actionable advice tailored to your specific needs to ensure your company achieves its goals.
Areas in which we work with you
Key elements of work
- The Konsultori Framework: We apply proven, fast-to-use frameworks tailored to your phase of organizational development.
- Participatory Design: We involve the management team and employees as a “sounding board” to ensure the system is lived, not just documented.
- Definition of Success Drivers: We help you identify the right Key Results—balancing quantitative KPIs with qualitative milestones.
- Continuous Implementation Support: From the initial kick-off to the first “de-briefing,” we guide you through the learning cycle of the OKR process.
Results you will get
Strategy comes alive
Strategy comes alive
High Accountability
"Future-Proof" Organization
Expertise we bring
Strategy Development and Implementation
Participatory strategy development and a clear process design of how to bring strategy into the organization and make it come alive
Organization Design
Future-proofing organization by integrating distinct elements of the organization into a coherent whole. From structure and processes, to leadership and culture; from strategy to people practices
Entrepreneurship and Scaling
Thorough understanding of the critical growth points along the entrepreneurial journey and how to decide on and set priorities
Leadership, Culture and Transformation
Building cofounder and leadership teams around shared values, beliefs and objectives; clear roles and complimentary competencies. Designing and facilitating change and transformation.
Scaling Readiness Run is probably the best program any of us (in the founder team) has attended. Its well-structured sequence of sprints is carefully designed and balanced: Actionable content is paired with practical frameworks, many of which we have started to integrate into our practice. Particular highlights among those topics were Product-Market-Fit, OKRs and the Employee Value Proposition. As a result of Konsultori’s Scaling Readiness Run, we have already made significant progress across various scaling dimensions and will continue to do so.
I would recommend working with Konsultori experts—and will! I especially appreciated Michael Kubiena’s structured approach to HR, the precise answers to all questions, and the overdelivering.
We recently started working with Michael Kubiena from Konsultori to set up our internal project management and we couldn’t be more satisfied with the progress. Michael stands out for his proactive support, always thinking ahead before and after meetings. We particularly appreciate his calm and composed demeanor, which creates a productive and collaborative atmosphere within the team.
Michael Kubiena, thank you! Eye-opening workshop with great insights for our Fybra venture in Austria 🇦🇹🚀
Thanks for the great workshop! Super interesting and lots of learnings 🙂
The OKR Essentials video by Michael Kubiena was quite helpful for our workshop participants to understand the difference between OKRs and KPIs. Those who don’t work with OKRs said they are excited to try it out.
The workshop Organization Design and Essential HR Practices brought tremendous value to our startups. Huge thanks, Michael Kubiena.
Michael really understands how an organization ticks, what it needs and what it can handle. The entire management team and, subsequently our employees, appreciated how he went about our project. The solutions he designed are fit for our purpose and future-proof. I truly enjoy working with Michael and can highly recommend his work.
Working with Michael Kubiena was a really fruitful experience. He combines tons of experience and strong conceptual skills with a hands-on attitude: Exactly what we needed. Together we were able to create something entirely new & unique for the Turkish retail & hospitality industry as well as for the global Metro world, something which has become a reference point in terms of quality, innovation and customer focus. Michael not only was instrumental in designing our learning curriculum, he also successfully facilitated the development of our overall organization.
Thanks for your great support!!
Our process for a project with you
01.
Initial consultation & project outline
We engage in a thorough discussion to understand your specific needs, goals, timeline, budget, and general project requirements.
02.
Organizational Diagnosis
We analyze and recognize what the organization, its leadership and its employees need. We evaluate current strategy work and management practices.
03.
Set the foundations
We establish the foundation for strategy implementation by adopting the key concepts of the OKR approach to your very circumstances and needs. We clarify the purpose and principles of the approach and the role it will play in your organization.
04.
Design roles and processes
Together we agree on the roles and responsibilities to introduce an ongoing, transparent and energizing dialogue around work, objectives and performance.
05.
Kicking off the OKR process
We facilitate and guide the initial iteration of the OKR approach including its internal communication thus helping it to a strong start.
06.
Implementation support
We support HR-responsibles as well as managers and leaders who are in charge of strategy implementation.
Book a non-binding consultation
More Resources
Case studies
Compensation architecture and performance management via OKRs
The best way? Involve the whole company in a dialogue about the services that affect its customers and its employees.
Developing a learning centre & curriculum for culinary discovery
Collaborations with prestigious European hospitality institutions underline Gastronometro’s commitment to quality and innovation.
Lorenz-Consult: What the strategic realignment has done for us
Strategic realignment and internationalization. DI Christian Lorenz talks about corporate succession and the new strategy.
Insights
3 Insights for Your International Expansion from the Born Global Launchpad
Key insights from the Born Global Launchpad on how Austrian startups can avoid premature scaling and prepare for international expansion.
Sustainable Food Systems Resources
Explore top resources, reports, and frameworks on sustainable food systems and discover how startups can scale innovations responsibly.
Konsultori congratulates – July 2025
Congratulations to Ensemo, Whalebone, infrared.city, ante up, and Simiæn – and thank you for your trust in our support!
Sneak peek at our experts’ projects
Other expertise in Organisational design
01.
People & Culture
You will learn how to design and implement effective HR practices and procedures that align with your strategy. We equip you with instruments to effectively manage your employees, improve retention rates, and foster a professional people-oriented work environment. You will learn practical techniques for building a credible employer brand ensuring your organization remains competitive in the market.
02.
Leadership and change
First-time leaders as well as seasoned managers and executives are faced with ever-changing demands and growing expectations.
Konsultori experts will offer a holistic view on leadership which pays tribute to this increasing complexity and provides insights into the critical role of leadership in driving performance, promoting innovation and leading change.
Frequently asked questions
What exactly are OKRs and why are they useful for startups?
OKRs (Objectives and Key Results) help startups translate vision into measurable action. The “Objective” defines what you want to achieve — ambitious but inspiring goals — while “Key Results” measure progress toward those goals in clear, outcome‑based terms. For fast-growing startups, OKRs create alignment, focus, and transparency across teams, ensuring everyone pushes in the same direction even as priorities evolve.
How are OKRs different from KPIs or traditional performance targets?
While KPIs track performance metrics, OKRs connect those metrics to a higher-level strategic intent. A KPI might measure *what* is happening, whereas an OKR defines *why it matters* and *what change is desired*.
This distinction helps teams think outcome‑first rather than activity‑first.
When is the right time for a startup to introduce OKRs?
OKRs make sense once a startup has a clear ambition and a small team. Typically, this is after product-market fit is visible and alignment across departments becomes a challenge. Introducing OKRs earlier risks over-structuring; introducing them later can mean missed learning cycles. Think of it as a framework for scaling focus, not just tracking results.
How do OKRs support participatory leadership and team engagement?
A strength of OKRs is that they are co-created. Rather than being imposed top-down, teams contribute their own Key Results or help shape the Objectives they’ll own. This involvement strengthens commitment, accountability, and creativity — the opposite of micromanagement.