Challenges in attracting investors
Financing of EUR 400,000 and the next expansion phase of an already excellently established industry platform, the founding team was looking for a suitable investor. There was still no expansion strategy and no argumentation for potential investors. The team was not yet sure whether a strategic investor was suitable at this point and what business angels would value as financial investors.
What we have achieved
- Preparation of investor meetings (adaptations of financial plan and scenario creation, company valuation, profiling of ideal investors, preparation of due diligence documentation, info memo and teaser creation, definition of equity story)
- Process definition (bidding process instead of sequential investor approach in a tight timeframe)
- Negotiation support (parallel talks and tactical advice)
- Discussions and negotiations with 3 investors, entry of one investor.