COURSE
Partnering and Market entry models
What is the optimal way to sell internationally? Once you have achieved the first sales in your home country, your next step is to expand. How to sell abroad: Calculate your global market potential, compare and rank target countries, and learn how to sell internationally.
Who is this course for
01.
Startup Founders
You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.
02.
Innovative SMEs
You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.
03.
Accelerators & Universities
You are running an entrepreneurship trainings program and need to train your startup participants on entering new markets.
Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advice. She has a clear and very fast mind, so it’s very easy to follow her suggestions.
Aleksandr Bogachev
DataStoryTellers
What you will learn
How to expand internationally and sell abroad
Your trainer for this course
Petra Wolkenstein
Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award
Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.
With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.
How we support you
Digital Academy
Self-learning courses for entrepreneurs who want to drive their growth effectively and quickly.
Other topics related to Growth
01.
B2B sales and pricing
Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive.
02.
Growth hacking tactics
Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.
03.
Revise strategy
Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan.
04.
Build cooperations
Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.
05.
Online marketing
Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.
06.
Scaling Readiness Lab
Assess your organization’s scaling readiness with the Scaling Readiness Check and develop your action plan in the Scaling Strategy in this workshop. Gain expertise in the individual scaling dimensions and which issues you should have resolved in order to be well prepared.
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