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Strategy revise

How to deliver reorientation together with a first reality check.

Strategy Review in times of great change allows participants to look back at what is already in place, generate options, make new decisions, consider implications and come up with a new implementation plan.

Inventory of your current customer groups, their use cases and your products and services

Identify your core competencies and key assets

Revise and redefine new target groups and new products and services

Prioritization of your long list according to ICE

Elaboration of market potential and business case per product

Our workshop format

When our workshop is suitable for you

From startups to innovative SMEs, all participants are welcome. If you are experiencing strong growth in your company and need focus or, conversely, stagnant growth and need to find new development opportunities, then this workshop is suitable for you. You have the overall view for your company and can decide strategically, but would like to have an external perspective or an exchange with other entrepreneurs, as well as a framework to work on the new strategy.


“Petra led a strategy review process in a dynamic, expanding mid-sized company across multiple divisions under time pressure. She has the ability to bring a wide variety of division leaders on board, even on difficult issues. The result was a perfect fit.”

Bernhard Thalhammer
former M&A Manager, Styria Media Group

Bernhard Thalhammer © Bernhard Thalhammer
Bernhard Thalhammer © Bernhard Thalhammer

„Thanks for having us! Petra, kudos again, I loved the structure, your input and the speed of it.“

Tanja Sternbauer
Co-Founder & Managing Director, The Female Factor

Tanja Sternbauer © Tanja Sternbauer
Tanja Sternbauer © Tanja Sternbauer

“In Mrs. Wolkenstein, we have found someone who can consistently and purposefully support us in focusing our services and, building on this, help us to decisively develop our presence in digital and social media. The contribution of her personal experience in dealing with these media and her corresponding know-how are a decisive factor for the expansion of our customer base.”

Dipl.-Ing. Christian Lorenz
managing partner, Lorenz Consult

Lorenz Consult ZT GmbH copyright Lorenz Consult
Christian Lorenz © Lorenz Consult
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Petra Wolkenstein © Petra Wolkenstein
Petra Wolkenstein © Petra Wolkenstein

Mag.a Petra Wolkenstein

CEO and M&A Expert at Konsultori, Driving Force at Key2investors

Petra is an expert in M&A and growth in the technology and creative industries. As a certified negotiation expert, she gets investors on board, negotiates partnerships and leads go-to-market initiatives with her clients. She is an international trainer for negotiations with accelerators in Germany and the Baltics and has co-developed a Scaling Academy program and coaching for international startups since 2016.

She has experience from the consulting industry (telecom, strategy, marketing) and 10 years of Mergers & Acquisitions projects in Eastern Europe and the Middle East.

Procedure and results



Offer and participation



Analysis and goals





Battle plan and options



Action plan and new targets



Accompany implementation