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Startup Valuation

Selecting the right method depending on the phase, calculating, benchmarking, arguing and understanding the investor point of view.

This workshop provides you with an applicable method cost for startup valuations in the different startup phases. Pitfalls and specifics of each method and practical examples will be openly discussed.

Each topic block starts with selected best practices and helpful practical experiences. You will work intensively on your own assessment in the workshop and receive direct feedback from the other participants and your trainer.

What methods are available to evaluate startups

How to use these methods to prepare for your assessment interviews

Sources for benchmarks

Market and return expectations of investors

Influence of other factors on the final price

Our workshop format

When our workshop is suitable for you

If you want to improve or check your startup valuation, this workshop is for you! Likewise, if you are considering investing in a startup or would like to evaluate a spin-off.

„We just successfully wrapped up the Batch 9 Riga program, and on behalf of the whole SWG team I wanted to say BIG THANKS for your participation in the program and offering the teams your experience and time!“

Kristine Kornilova
Program Manager, Startup Wise Guys

Kristine Kornilova © Kristine Kornilova
Kristine Kornilova © Kristine Kornilova

„Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. Petra also provided us contacts and venture opportunities for our mission. We totally appreciated Petras’s very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learned a lot! Thank you, Petra.“

Alexander Svejkovsky
CFO, Austrian Institut of Technology

Alexander Svejkovsky © Alexander Svejkovsky
Alexander Svejkovsky © Alexander Svejkovsky

„Nice session, Petra!! Thanks for sharing your wisdom and experience.“

Sarah Iranpour
PerSoN Clinic LLC

Sarah Iranpour © Sarah Iranpour
Sarah Iranpour © Sarah Iranpour
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Petra Wolkenstein © Petra Wolkenstein
Petra Wolkenstein © Petra Wolkenstein

Mag.a Petra Wolkenstein

CEO and M&A Expert at Konsultori, Driving Force at Key2investors

Petra is an expert in M&A and growth in the technology and creative industries. As a certified negotiation expert, she gets investors on board, negotiates partnerships and leads go-to-market initiatives with her clients. She is an international trainer for negotiations with accelerators in Germany and the Baltics and has co-developed a Scaling Academy program and coaching for international startups since 2016.

She has experience from the consulting industry (telecom, strategy, marketing) and 10 years of Mergers & Acquisitions projects in Eastern Europe and the Middle East.

Procedure and results



Offer and participation



Valuation methods



Benchmarking & Argumentation



Return expectations



Price determination



Challenging evaluation