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International Market Entry

Define the appropriate markets, your market entry vehicle and your next steps.

Contents of our International Market Entry Workshop

Each topic block starts with selected best practices and helpful practical experiences. You will work intensively on your own internationalization strategy in the workshop and receive direct feedback from the other participants and your trainer. You will also have time to share your experiences and plans. 

Assess market and sales potential in your home market

Select potential target markets and define sequences

Brand entry models suitable for your company

Preparation and the International Market Entry Playbook 

Our workshop format

When our workshop is suitable for you

You have already achieved initial sales with your product or service? Are you preparing for the next step, a second market entry? Then you are in the right place!

“Unfortunately, our Founder Lab – Creative Industries of the Vienna Business Agency has now officially come to an end. But this valuable experience of building up my own business with your support, so much warmth, appreciation, inspiring feedback and priceless impulses is simply incredible. Great cooperations, projects, orders and synergies have been created. Thank you dear team for your touching words of farewell to me. Am still very touched…”

Lena Marie Glaser
CEO, Basically Innovative

Lena Marie Glaser © VilmaPflaum
Lena Marie Glaser © VilmaPflaum

„Thanks for your great support!!“

Gabriele Tatzberger
Head of Startup Services, Vienna Business Agency

Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger © Gabriele Tatzberger

“Petra’s Growth Hacking Workshop provides many new impulses and approaches for sustainable growth strategies. Moreover, the exchange between the participants from different industries and product cycles was particularly valuable.”

Leonard Weitze
Growth Hacker, wegfinder

Leonard Weitze © Leonard Weitze
Leonard Weitze © Leonard Weitze
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Petra Wolkenstein © Petra Wolkenstein
Petra Wolkenstein © Petra Wolkenstein

Mag.a Petra Wolkenstein

CEO and M&A Expert at Konsultori, Driving Force at Key2investors

Petra is an expert in M&A and growth in the technology and creative industries. As a certified negotiation expert, she gets investors on board, negotiates partnerships and leads go-to-market initiatives with her clients. She is an international trainer for negotiations with accelerators in Germany and the Baltics and has co-developed a Scaling Academy program and coaching for international startups since 2016.

She has experience from the consulting industry (telecom, strategy, marketing) and 10 years of Mergers & Acquisitions projects in Eastern Europe and the Middle East.

Procedure and results



Offer and participation



Market Sizing



Prioritize target markets



Market entry vehicle






Accompany implementation