COURSE

Partnering and Market entry models

What is the optimal way to sell internationally? Once you have achieved the first sales in your home country, your next step is to expand. How to sell abroad: Calculate your global market potential, compare and rank target countries, and learn how to sell internationally.

Who is this course for

01.

Startup Founders

You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.

02.

Innovative SMEs​

You have generated first revenues in your home country and maybe also in one additional country. Your plan is to expand internationally and to sell abroad. You are planning your international market entry. You would like to enter more markets in the future. Therefore you want to know which is the optimal way to sell internationally.

03.

Accelerators & Universities

You are running an entrepreneurship trainings program and need to train your startup participants on entering new markets.

What you will learn

How to expand internationally and sell abroad

  • Learn more about international market entry​
  • How to calculate your market potential in home market & abroad​
  • Learn the meaning of TAM-SAM-SOM​
  • Which markets to enter first: how to sell internationally​
  • Learn several partnership models for international sales and its advantages and drawbacks​
  • How to create your own go-to-market-plan​
  • How to define your own internationalisation strategy

With her growth hacking workshop, Petra provided many new ideas and approaches for sustainable growth strategies. The dialogue between the participants from a wide range of industries and product cycles was also particularly valuable.

Leonard Weitze © Leonard Weitze
Leonard Weitze

Competence. Experience. Excellence. Full Commitment! Thank you for all the great workshops and the coaching.

Dudu Gencel © Dudu Gencel
Dudu Gencel

 

Thanks for your great support!!

 

 

Gabriele Tatzberger © Gabriele Tatzberger
Gabriele Tatzberger

Thank you for the amazing negotiations training today at Startup Wiseguys and the great mentoring session!

Sigvards Krongorns © Sigvards Krongorns
Sigvards Krongorns
Startup Wise Guys

Your trainer for this course

Petra Wolkenstein

Growth and Corporate Finance expert.
2023 winner of the Global Ecosystem Hero award

Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With hands-on experience working with startups and investors since 2012, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity, eCommerce, SaaS and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business areas, make her a valuable asset in the fields of strategy, M&A, and business development.

How we support you

Workshop

Accelerate your startups with dynamic live courses led by Konsultori trainers.

Digital Academy

Self-learning courses for entrepreneurs who want to drive their growth effectively and quickly.

Other topics related to Growth

01.

B2B sales and pricing

Learn how to run an efficient sales process to acquire new B2B customers. Define pricing models and price levels, define your B2B sales model, revise your key sales processes, and maximize margins while staying competitive. 

02.

Growth hacking tactics

Learn to define the right growth hacking tactics for your startup by starting with the ideal customer profile. Prioritize your channels and tactics and learn how to measure.

03.

Revise strategy

Revise your strategy in changing times. Look back, analyze your strengths and trends, develop options, and make new decisions. Consider the implications and create a new implementation plan. 

04.

Build cooperations

Increase your growth through collaborations. Learn about partnership models, partner profiling, and how to make long-term partnerships work. Select the right model for you and plan for implementation.

05.

Online marketing

Increase your growth through efficient online marketing. Identify optimal channels and grow at reasonable costs. You will learn to identify your ideal customers when to open additional online channels, and a lot more.

06.

Shape your business model

Learn to use the fundamental concept of the Business Model Canvas (BMC) in all its elements. Run variations of your product and BMC to increase success, define key partners, understand your cost structure, and how to work with your customers.

Insights from our Workshops