Only recently we were able to conclude a successful company acquisition. Our involvement was on the buyer’s side, but when the family-run SME was handed over, a satisfactory outcome was found for both parties. Here we summarize once again for you our most important findings from this process.
The startup needed a 3-month interim business development staffing to define 2 new business areas, negotiate with partners, set up the business model, set up a lead generation process and generate leads, and launch marketing campaigns.
After 2 years of existence, the architects wanted to launch new campaigns to attract customers, in addition to word of mouth. After repositioning, we started with architects marketing topics: Prioritization, new homepage, lectures, strategically selected networks, PR and content marketing, sales support.