Only recently we were able to conclude a successful company acquisition. Our involvement was on the buyer’s side, but when the family-run SME was handed over, a satisfactory outcome was found for both parties. Here we summarize once again for you our most important findings from this process.
The startup needed a 3-month interim business development staffing to define 2 new business areas, negotiate with partners, set up the business model, set up a lead generation process and generate leads, and launch marketing campaigns.
One could assume that the Munich Soup Kitchen is functioning well even during the pandemic. People still have their lunch break and are hungry, which can be satisfied at the 5 locations of the great soup kitchen in the heart of Munich. But what about behind the scenes? How is the (system) gastronomy doing, especially in challenging times? About securing liquidity in the catering industry and a control cockpit for good decisions.
After 2 years of existence, the architects wanted to launch new campaigns to attract customers, in addition to word of mouth. After repositioning, we started with architects marketing topics: Prioritization, new homepage, lectures, strategically selected networks, PR and content marketing, sales support.